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51

amber sunglasses

Worth a look

Shows a sweet-spot price point ($25.06 avg), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 84Conversion 37Competition 63Returns 39Price range 85Avg price 95Brand share 39Review moat 24Quality gap 62

Avg price

Incredible$25.06

avg listing price — sweet spot $15–$100

Price range

Great$6.82–$71.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+81.3%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 6% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,574.47

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 60K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

40

Top-5 brand share

81%

Open market

16%

  • Flying Fisherman66%
  • Walker's6%
  • KastKing4%
  • FEISEDY4%
  • ATTCL3%
  • suoso3%
  • Open — no brand owns it (15 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$5K16%$7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +81.3% search growth over the last 90 days.
2K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great deal”

Quality-Overall18%

“Solid quality for the price”

Size-Overall16%

“Nice fit and I have an extra small face”

Comfort-Overall10%

“Comfortable too”

Advertised Vs Actual Product4%

“As advertised”

Weight Light4%

“Perfect sunglasses light weight”

Color4%

“Great color”

Shape/Style3%

“Stylish look”

Strength2%

“Sturdy construction and materials”

Durability2%

“Durable and well made”

What buyers complain about

Quality-Overall18%

“Fragile low quality”

Size-Overall15%

“Really big”

Durability12%

“Falling apart”

Color7%

“Darker than I expected”

Advertised Vs Actual Product6%

“Misleading ad I think”

Functionality-Overall6%

“Does not work”

Value For Money4%

“Not worth the money”

Strength4%

“they break very easily”

Comfort-Overall3%

“I didn't find the fit especially comfortable”

Brightness/Shine/Glow2%

“its dimmed down to warm glow”

Top return reasons

Size-Overall57%
Shape/Style8%
Advertised Vs Actual Product7%
Color7%
Functionality-Overall5%
Quality-Overall4%
Value For Money2%
Comfort-Overall2%
Width1%
Material Quality1%