alf
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.67avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Good698.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Okay$8.59–$238.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 231K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
55
Top-5 brand share
96%
Open market
2%
- Fun Costumes59%
- Kidrobot21%
- NECA7%
- Better Than Pants6%
- Alien Productions4%
- Chia2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alf Plush Slippers for Adults S/M Brown
Fun Costumes$21.074.2★27 rev
Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
Fun Costumes$8.594.5★36 rev
Kidrobot ALF 8 Inch Phunny Plush
Kidrobot$23.404.8★191 rev
Better Than Pants Alf T-Shirt Brown
Better Than Pants$15.884.6★142 rev
NECA - Alf - 7 Scale Action Figure
NECA$38.154.8★489 rev
Newest
by launch dateAlf Plush Slippers for Adults S/M Brown
Fun Costumes$21.0727 rev
Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
Fun Costumes$8.5936 rev
Kidrobot ALF 8 Inch Phunny Plush
Kidrobot$23.40191 rev
NECA Alf 6 Toony Classic Figure - Alf Saxophone
NECA$18.2545 rev
NECA - Alf - 7 Scale Action Figure
NECA$38.15489 rev
Trending
90-day click momentumAlf Plush Slippers for Adults S/M Brown
Fun Costumes$21.074.2★
Jared Swart Artwork & Apparel Alf T-Shirt I Want to Believe Black
Jared Swart Artwork & Apparel$23.354.8★
Better Than Pants Alf T-Shirt Brown
Better Than Pants$15.884.6★
Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
Fun Costumes$8.594.5★
Kidrobot ALF 16 Inch HugMe Shake Action Vibrating Plush
Kidrobot$38.684.9★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — +9.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Very fun gift for the Alf lover”
“Hes really cute and soft”
“My son is a collector”
“And fits perfect, he has a big head and fit great”
“Just as pictured”
“Price was right”
“Great fun”
What buyers complain about
“Cheaply made”