afc richmond hat
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.05avg listing price — sweet spot $15–$100
Review moat
Good506.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.87–$33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad7.0%return rate — above 6% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 11K searches
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
14
Top-5 brand share
85%
Open market
12%
- Bioworld57%
- FEIWOBIRD12%
- My Party Shirt7%
- BROTHER TRUCKERS5%
- Lotrcosor5%
- ANDICEQY3%
- Open — no brand owns it (5 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ted Lasso AFC Richmond Greyhounds Navy Traditional Adjustable Hat
Bioworld$18.854.6★102 rev
Ted Lasso AFC Richmond Greyhounds White Visor Officially Licensed
Bioworld$19.344.7★133 rev
Football Track Sports Hat Soccer Training Coach Cap Blue
FEIWOBIRD$16.204.4★22 rev
A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift
My Party Shirt$19.734.2★12 rev
Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports
Lotrcosor$17.004.0★10 rev
Newest
by launch date
Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.920 rev
Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)
BROTHER TRUCKERS$19.830 rev
A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift
My Party Shirt$19.7312 rev
Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports
Lotrcosor$17.0010 rev
Football Track Sports Hat Soccer Training Coach Cap Blue
FEIWOBIRD$16.2022 rev
Trending
90-day click momentum
Sprints Day of The Dead Running Hat (Unisex) Navy
Sprints$33.614.7★
Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)
BROTHER TRUCKERS$19.830.0★
Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.920.0★
Bioworld Ted Lasso Original Series AFC Richmond 3 Pairs Multi-Design Mid-Calf Crew Socks
Bioworld$13.584.4★
Popfunk Official Ted Lasso Believe Sign Foam Snapback Trucker Hat - Unisex for Men and Women
Popfunk$23.844.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 8.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“they fit”
“It feels well made”
“the cotton material feels lightweight”
“which was really affordable”
“Cute, comfortable, and a fun Ted Lasso touch”
“The adjustable back makes it easy to get the right fit”
“The black color makes it super versatile”
What buyers complain about
“Ripped and poorly sewn”
“not very good quality”