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adidas white shoes men

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 19Growth 35Conversion 3Competition 97Returns 7Price range 56Avg price 93Brand share 28Review moat 25Quality gap 48

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great$51.57

avg listing price — sweet spot $15–$100

Price range

Good$14.45–$165.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.2%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,133.25

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$78K

$78K/yr · 602K searches

Returns

Bad10.3%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

192

Top-5 brand share

88%

Open market

10%

  • adidas71%
  • Feethit9%
  • Vans3%
  • Project Cloud3%
  • Coostar2%
  • Marc Joseph New York2%
  • Open — no brand owns it (17 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7772%$2K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 177 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +8.2% search growth over the last 90 days.
23K18KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall34%

“Comfortable shoe”

Size-Overall19%

“Shoes fit great”

Quality-Overall7%

“Great quality and perfect for daily use”

Value For Money6%

“Good price”

Shape/Style5%

“Great style”

Color3%

“The white look really nice”

Weight Light2%

“lightweight I love em”

Exercise/Sports Suitability2%

“Great running shoe”

Soft Feel2%

“Great shoes super soft and comfy”

Durability2%

“and very durable”

What buyers complain about

Size-Overall30%

“Size down”

Quality-Overall10%

“the quality not as robust”

Comfort-Overall6%

“Not comfortable”

Durability5%

“already falling apart”

Feet Fit3%

“these were way too large in the toe”

Product Condition3%

“arrived today very clearly used”

Pain Relief-Overall2%

“Very painful to wear”

Value For Money2%

“Ended up being a waste of money”

Advertised Vs Actual Product1%

“Not as expected”

Color1%

“Not black”

Top return reasons

Size-Overall30%
Feet Fit27%
Length16%
Width9%
Comfort-Overall3%
Color2%
Advertised Vs Actual Product2%
Shape/Style2%
Material Quality1%
Product Condition1%