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adidas outfit for women

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Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 11Growth 13Conversion 2Competition 97Returns 9Price range 87Avg price 95Brand share 42Review moat 58Quality gap 55

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Incredible$33.76

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$68.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,174.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 709K searches

Returns

Bad10.0%

return rate — above 6% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

208

Top-5 brand share

80%

Open market

18%

  • adidas65%
  • CHICME5%
  • Casly Lamiit3%
  • DITOK3%
  • BTFBM3%
  • Totatuit3%
  • Open — no brand owns it (36 brands, 18%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4552%$9093%$1K4%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 203 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“the pants fit perfectly”

Comfort-Overall16%

“AND comfortable”

Quality-Overall8%

“The overall quality of this track set is very good”

Soft Feel6%

“soft fabric”

Color6%

“True to color”

Material Quality4%

“Great material”

Shape/Style3%

“The style itself is nice”

Value For Money3%

“Great Value”

Advertised Vs Actual Product2%

“As advertised,”

Warmth2%

“Keeps me warm”

What buyers complain about

Size-Overall30%

“Not a good fit”

Color6%

“The color is off”

Quality-Overall4%

“Low quality”

Length3%

“Length is way too short”

Material Quality3%

“Material was thin and cheap”

Thickness3%

“The material is thinner”

Value For Money2%

“a waste of money”

Transparency2%

“can see through the white very clearly”

Product Condition1%

“Pretty gross to receive used socks🤠”

Pockets/Compartments1%

“No pockets”

Top return reasons

Size-Overall48%
Length12%
Waist Fit7%
Material Quality6%
Color3%
Thin3%
Advertised Vs Actual Product3%
Chest Fit3%
Transparency2%
Shape/Style2%