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adidas high tops men

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 2Competition 97Returns 17Price range 75Avg price 93Brand share 74Review moat 24Quality gap 60

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great$50.98

avg listing price — sweet spot $15–$100

Price range

Great$15.14–$128.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,415.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.0%

return rate — above 6% kills the launch gate

Market size

Bad$43K

$43K/yr · 598K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

195

Top-5 brand share

61%

Open market

34%

  • Reebok26%
  • Lee12%
  • Joomra9%
  • PUMA8%
  • adidas5%
  • WHITIN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4272%$8533%$1K4%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 200 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Extremely comfortable”

Size-Overall17%

“Fit me well”

Value For Money11%

“Great Value”

Quality-Overall9%

“The quality is pretty satisfying”

Durability4%

“So far I have no issues with durability”

Color3%

“Nice color”

Weight Light3%

“and lightweight”

Exercise/Sports Suitability3%

“Good walking shoes”

Shape/Style2%

“Stylish”

Advertised Vs Actual Product2%

“Just what was wanted”

What buyers complain about

Size-Overall16%

“Runs Large”

Durability10%

“Did not last”

Comfort-Overall7%

“Not comfortable”

Quality-Overall6%

“Lower quality”

Product Condition3%

“Delivered used products”

Pain Relief-Overall3%

“It will hurt you”

Feet Fit2%

“the toe box might feel a little tight”

Smell2%

“They smell so much like cheap plastic that it is unbearable”

Value For Money2%

“theres alot better for the price”

Heel Support2%

“something in the heel is disintegrating”

Top return reasons

Size-Overall30%
Feet Fit26%
Width14%
Length12%
Comfort-Overall4%
Advertised Vs Actual Product2%
Color2%
Material Quality1%
Shape/Style1%
Quality-Overall1%