adidas beanie
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$9.01–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Market size
Okay$240K$240K/yr · 562K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,521.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
122
Top-5 brand share
95%
Open market
4%
- Under Armour75%
- adidas13%
- Battle3%
- New Balance2%
- QINGLONGLIN2%
- Spyder1%
- Open — no brand owns it (4 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most
Under Armour$23.054.7★5,367 rev
Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black
Under Armour$17.784.3★1,416 rev
Football Skull Cap
adidas$19.934.5★2,642 rev
Under Armour Mens Storm Beanie Black (001)/Pitch Gray One Size Fits All
Under Armour$21.844.7★5,367 rev
Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most
Under Armour$21.144.6★201 rev
Newest
by launch date
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)
Battle$17.69353 rev
Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large
Under Armour$26.932,132 rev
Under Armour Mens Iso-Chill ArmourVent Adjustable Hat (002) Black / / Castlerock One Size Fits Most
Under Armour$25.562,106 rev
Trending
90-day click momentumQINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large
Under Armour$26.934.6★
Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black X-Large/XX-Large
Under Armour$25.624.6★
Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (027) Castlerock / / Black Small/Medium
Under Armour$25.244.6★
Under Armour Mens UA Blitzing 3.0 Cap M/L Black
Under Armour$25.084.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Exceptional quality”
“The hat is very comfortable”
“Comfy and warm”
“Fair price”
“its exactly as the picture”
“Its lightweight and breathable, so its good for everyday wear, workouts, or just being outside”
“Lightweight and breathable”
“Good material”
“Fits well and absorbs sweat”
What buyers complain about
“Too short”
“not what I was expecting in quality”
“not super thick”
“out of shape, hard, huge”
“A little more expensive than Nike”
“Nice at first didn't last the summer before elastic was no good”
“Very uncomfortable”
“Poor quality as the stitching easily comes out around the seam”
“It is not the material you get wet”
“This is deceiving”