adidas barricade
Skip itHigh returns (12.6%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$91.25avg listing price — sweet spot $15–$100
Review moat
Good561.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$24.58–$169.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 213K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.6%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
65
Top-5 brand share
92%
Open market
6%
- adidas60%
- WILSON23%
- ASICS3%
- WONDYCIA3%
- SQAIRZ3%
- TEOHRW2%
- Open — no brand owns it (8 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 106 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adidas Mens Barricade 13 White/Black/Grey 8
adidas$116.864.2★331 rev
Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 7
adidas$78.214.2★331 rev
Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 8
adidas$105.084.2★331 rev
WILSON Rush Pro L Junior Tennis Shoe - White/Bosphorus Size 13 US
WILSON$49.414.5★151 rev
adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9
adidas$103.744.4★27 rev
Newest
by launch dateadidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9
adidas$103.7427 rev
Adidas Adult GameCourt 2 Tennis White/Core Black/White 10.5
adidas$55.793,742 rev
Adidas Womens Barricade 13 Tennis Silver Metallic/Silver Metallic/Dash Grey 9
adidas$107.03112 rev
Adidas Mens CourtJam Control 3 Black/White/Grey 11.5
adidas$70.72406 rev
adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 8
adidas$106.3227 rev
Trending
90-day click momentum
adidas Unisex-Kids Barreda Mary Jane J White/Halo Mint/Warm Vanilla 6
adidas$42.274.5★
WILSON Rush Lite 5 Mens Tennis Shoe - Deja Vu Blue/White/Safety Yellow Size 8.5
WILSON$80.484.8★
Adidas Womens Barreda Decode Sportswear White/Matte Silver/Grey 8
adidas$42.904.4★
adidas Unisexs Kids Barricade K Tennis Shoes (Little Kid/Big Kid) Flash Aqua/Black 3.5 Medium Big Kid
adidas$70.934.2★
WILSON Rush Lite 5 Mens Tennis Shoe - Black/White/Safety Yellow Size 12.5
WILSON$88.144.8★
Demand
Weekly Amazon search volume, last 8 weeks — +6.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They fit great”
“So comfortable”
“Great product”
“Using them for Volleyball, love them”
“The extra grippy fingers are a bonus”
“warm”
“fashionable,”
“Great shoe for pickleball, sturdy base and flexible and cushioned sides for comfort”
“Great Value”
“Im purchasing another pair for my teen daughter who needs shoes with a good grip for dance class”
What buyers complain about
“Takes time to break in”
“Too small”
“Very narrow, hurt 4E feet”
“my feet hurt so bad after playing that I walk with a limp for several hours afterwards”
“Poor Quality”
“Non-wide shoe”
“Not comfortable and overall poor quality”
“BUT, these Gel-Dedicate 8 tennis shoes have ZERO cushioning”
“Color not as advertised”
“I've got plantar fasciitis”