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addison zombies costume kids

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 30Conversion 2Competition 45Returns 41Price range 95Avg price 95Brand share 46Review moat 94Quality gap 50

Avg price

Incredible$26.76

avg listing price — sweet spot $15–$100

Price range

Incredible$17.19–$38.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great112

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.1%

return rate — above 6% kills the launch gate

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Bad$7K

$7K/yr · 189K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

56

Top-5 brand share

77%

Open market

18%

  • ZapLute33%
  • Matagami20%
  • ASAOHAO14%
  • Gvnphal6%
  • Naeviwth5%
  • LZH5%
  • Open — no brand owns it (8 brands, 18%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71020%$1K30%$2K40%$3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 35.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose38%

“it's perfect for a gift”

Quality-Overall18%

“Good quality”

Value For Money10%

“We also got it on sale for a great price”

Advertised Vs Actual Product9%

“Just As Pictured”

Durability6%

“it has held up well”

Size-Overall6%

“Fits as expected, great quality, and fits great”

Comfort-Overall3%

“she said it was really comfortable”

Color2%

“my daughter enjoyed how vibrant the colors are”

What buyers complain about

Size-Overall37%

“the bracelet was way too big for me so it kept falling off”

Gifting Purpose11%

“christmas gift gone wrong”

Product Condition9%

“it appeared as if its been used”

Smell6%

“smelled like body spray”

Adhesion/Stickiness6%

“The face stickers didnt work too well”

Value For Money4%

“Overpriced”

Material Quality4%

“Its also rather cheap material”

Thin4%

“Though the material is pretty thin”

Allergies4%

“The fabric of the pants is a little itchy at first”

Top return reasons

Size-Overall66%
Value For Money11%
Quality-Overall6%
Advertised Vs Actual Product4%
Length4%
Gifting Purpose3%
Material Quality2%
Product Condition2%
Wig/Artificial Hair Quality1%
Waist Fit1%