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abraham lincoln costume kids

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A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 34Conversion 33Competition 59Returns 27Price range 80Avg price 95Brand share 46Review moat 89Quality gap 86

Avg price

Incredible$26.83

avg listing price — sweet spot $15–$100

Review moat

Great216.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$9.77–$38.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.7%

return rate — above 6% kills the launch gate

Market size

Bad$33K

$33K/yr · 47K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

52

Top-5 brand share

78%

Open market

18%

  • Morph18%
  • Gortykor17%
  • California Costumes16%
  • ReliBeauty13%
  • Rayekrot13%
  • Colorful House5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9946%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 18 weeks — +7.5% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Perfect fit”

Value For Money13%

“It's a great price point”

Strength11%

“Solid costume”

Quality-Overall8%

“Quality products”

Shape/Style6%

“Perfect for School Projects and Dress-up”

Advertised Vs Actual Product5%

“The picture showed everything as it was”

Durability4%

“It held its shape well”

Educational-Overall3%

“it will work well for a quick school presentation on Abe Lincoln”

Gifting Purpose2%

“Definitely recommend for Halloween, school events, or even as a magician costume”

What buyers complain about

Size-Overall42%

“Size is not accurate”

Quality-Overall11%

“Very cheap quality for the price”

Advertised Vs Actual Product7%

“their measurements do not match what was shipped”

Value For Money5%

“Not worth it”

Strength4%

“Beard is a tad flimsy”

Durability4%

“Its falling apart straight out of the box”

Upholstery/Fabric Quality3%

“Cheap fabric, the only thing that saved appearance is ironing it out”

Thickness3%

“Pretty thin fabric”

Wrinkles2%

“Would have melted if I tried to get the wrinkles out”

Material Quality2%

“Now, the texture feels like the cheap, thin Superman outfits you'd find at Walmart with the plastic masks”

Top return reasons

Size-Overall69%
Quality-Overall7%
Advertised Vs Actual Product6%
Material Quality3%
Width3%
Length2%
Value For Money2%
Product Condition1%
Shape/Style1%
Adhesion/Stickiness1%