70s sunglasses for women
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$5.77–$133.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,773.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 6% kills the launch gate
Market size
Bad$46K$46K/yr · 145K searches
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
57
Top-5 brand share
47%
Open market
49%
- FEISEDY21%
- GUVIVI9%
- SOJOS6%
- Dollger6%
- VANLINKER5%
- Tskestvy4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 91 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622
FEISEDY$16.954.4★4,056 rev
Dollger Oversized Square Sunglasses for Women Big Large Wide Fashion Shades for Men 100% UV Protection Trendy Brown
Dollger$11.294.5★8,762 rev
aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection
aisswzber$8.534.4★436 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★574 rev
Newest
by launch date
milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute
milramtob$11.808 rev
mosanana Retro Oval Sunglasses for Women Small Trendy 2026 Cute 90s Vintage Tortoise Brown Thin Narrow Skinny Tiny Sunnies MS52596
mosanana$15.3037 rev
Foliful Polarized Sunglasses for Women Oversized Square Womens Sunglasses Vintage Style Sun Glasses UV Protection Yellow Tortoise/Brown - Gold
Foliful$12.9239 rev
Foliful Retro Square Sunglasses for Women Oversized Vintage Style Sun Glasses UV Protection Metal Temple Light Tortoise/Gradient Brown - Gold
Foliful$13.0776 rev
GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators
GUVIVI$14.61607 rev
Trending
90-day click momentum
Frye Womens Savannah Sunglasses Wayfarer Black 50 mm
Frye$30.654.6★
Foliful Polarized Sunglasses for Women Oversized Square Womens Sunglasses Vintage Style Sun Glasses UV Protection Yellow Tortoise/Brown - Gold
Foliful$12.924.3★
Foliful Retro Square Sunglasses for Women Oversized Vintage Style Sun Glasses UV Protection Metal Temple Light Tortoise/Gradient Brown - Gold
Foliful$13.073.8★
milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute
milramtob$11.804.7★
mosanana Retro Oval Sunglasses for Women Small Trendy 2026 Cute 90s Vintage Tortoise Brown Thin Narrow Skinny Tiny Sunnies MS52596
mosanana$15.304.4★
Demand
Weekly Amazon search volume, last 48 weeks — +15.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“best quality glasses Ive had in forever”
“Cute style”
“The fit is comfortable”
“GOOD VALUE FOR THE PRICE”
“Comfortable and cute”
“love the variety of colors”
“Lightweight and comfortable”
“Exactly what I ordered :”
“Durable Purchase”
“The frames feel sturdy”
What buyers complain about
“To big”
“Not well made”
“Broke fast”
“Waste of money”
“Cheap and flimsy”
“Tiny and low quality material”
“Color was not as expected”
“Uncomfortable”
“The size was not like described”
“sometimes struggle to find a shape that I like”