70s glasses
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Price range
Good$5.20–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,579.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 392K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
60
Top-5 brand share
43%
Open market
51%
- FEISEDY16%
- Pibupibu8%
- Dollger7%
- Geopty6%
- Tskestvy6%
- SUNOVELTIES5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 110 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
Tskestvy Oversized 70s Aviator Sunglasses for Men Disco Sun Glasses Cool Designer Tinted Shades Gold Alloy Frame
Tskestvy$13.434.5★322 rev
FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622
FEISEDY$16.954.4★4,056 rev
Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Colorful Oversized Square Crystal Glasses for Women
Pibupibu$18.514.6★55 rev
Frienda 4 Pcs Retro Disco Sunglasses Women Rhinestone Bling Glasses Girl Oversize Glitter Sunglasses 70s Disco Accessories(Light Gray Clear Pink Clear Tawny Light Yellow)
Frienda$10.544.6★1,309 rev
Newest
by launch date
AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)
AOJINOJO$12.876 rev
Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories
Sdfvsdg$7.019 rev
GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators
GUVIVI$14.61607 rev
GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses
GUVIVI$15.04423 rev
Dollger Rectangle Sunglasses for Women Fashion Y2k Studded Punk Cool Square Rivets Sun Glasses Men
Dollger$17.4924 rev
Trending
90-day click momentum
FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400
FEISEDY$31.094.2★
AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)
AOJINOJO$12.873.3★
goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce
goodr$26.034.7★
phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
phikttu$6.874.6★
Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories
Sdfvsdg$7.014.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING QUALITY”
“Very flattering”
“Great deal”
“The fit is comfortable”
“Awesome shades”
“Comfortable and cute”
“Exactly as pictured”
“the frames are lightweight yet sturdy”
“have held up well”
“Actually a sturdy set of sunglasses”
What buyers complain about
“Small in size”
“Cheaply made”
“Broke very easily”
“Color was not as expected”
“flimsy plastic”
“Cheap material”
“Not a great value”
“not very comfortable”
“There could be something wrong with the description selection”
“They are a little bit heavier than I thought”