67 hat
Skip itSoft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible16.76avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$7.64–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 58K searches
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
24
Sellers
31
Top-5 brand share
69%
Open market
27%
- Trendy Apparel Shop37%
- Generic14%
- 6 7 67 Meme Six Seven Boy Youth Kids Gifts8%
- Eikrucey6%
- MIMAYIN4%
- BLbird4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trendy Apparel Shop Number 67 White Thread Embroidered Flat Bill Snapback Baseball Cap - Black
Trendy Apparel Shop$24.965.0★3 rev
Trendy Apparel Shop Youth Size Number 67 Gold Thread Embroidered 6 Panel Cotton Snapback Cap - Black
Trendy Apparel Shop$19.925.0★4 rev
Trendy Apparel Shop Number 67 Gold Thread Embroidered Flat Bill 5 Panel Trucker Cap - Pink
Trendy Apparel Shop$24.035.0★3 rev
Trendy Apparel Shop Number 67 White Thread Embroidered Flat Bill 5 Panel Trucker Cap - Black
Trendy Apparel Shop$24.424.6★3 rev
67 Meme Square Root 4489 Teen Six Seven Slangs Math Teacher Golf Hats Beach Cap
Generic$10.645.0★4 rev
Newest
by launch date
Admit It Youll Miss Me 6-7 Times This Summer Hats for Womens Fashion Washed Distressed Baseball Caps
Generic$8.980 rev
6 7 Bruh 67 Meme Hands Funny Gen Alpha Slang Kids Boys Youth Trucker Hat with Adjustable Mesh Back Black
6 7 67 Meme Six Seven Boy Youth Kids Gifts$18.820 rev
67 Meme Funny 6 7 Men Women Kids Boys Girls Youth Teen Trucker Hat with Adjustable Mesh Back Khaki
Funny Sayings For Men Women Kids Gifts$18.980 rev
7th Birthday Boy Girl I was 6 Now Im 7 | 7 Years Old Trucker Hat with Adjustable Mesh Back Navy Blue
7yr Old Kids Birthday Gifts & Outfits$19.900 rev
Funky Junque Kids Trucker Hat Baseball Cap - 67 - Black/White (Medium/Large - 2-9 Years)
Funky Junque$24.71440 rev
Trending
90-day click momentum
Tech Design Six Seven 67 Meme Funny Embroidered Baseball Cap Cotton Adjustable Dad Hat Charcoal
Tech Design$17.990.0★
Tech Design 67 Six Seven Sixtyseven Meme Funny Embroidered Baseball Cap Cotton Adjustable Dad Hat
Tech Design$17.980.0★
6 7 Meme Numbers Funny 67 Gen Alpha Slang Kids Boys Youth Adjustable Printed Baseball Hat Black
6 7 67 Meme Six Seven Boy Youth Kids Gifts$21.200.0★
67 School Vibes Hat Trucker Hat Women Dad Hat Funny Birthday Gifts Pink
Povmekd$7.640.0★
Admit It Youll Miss Me 6-7 Times This Summer Hats for Womens Fashion Washed Distressed Baseball Caps
Generic$8.980.0★
Demand
Weekly Amazon search volume, last 27 weeks — -47.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Love the colors”
“The adjustable back makes it easy to get a comfortable fit for different head sizes”
“The material feels good”
“It is very comfortable”
“Trendy & styling”
“Great value for money”
“Made a great gift”
“Exactly what I ordered”
“Cute design and adjustable fit”
What buyers complain about
“Broke quick”
“I think that price is a tad high”
“Not the highest quality”
“non-matching pink shade”
“has virtually no trace of the threads that were used to stitch the 6 and 7 together”
“The sizing feels slightly off”
“I did think this cap was going to be made of thin cheap material”