67 chain
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Good506.29avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 129K searches
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.71–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
22
Top-5 brand share
74%
Open market
22%
- MUERDOU24%
- LULUMONIA22%
- Colorato11%
- LOXUAKAM9%
- XOYOYZU9%
- Acun4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUERDOU Number Necklace for Athletes Number Chain Stainless Steel Jersey Pendant Personalized Sports Jewelry for Men Basketball Baseball Football
MUERDOU$8.994.6★1,128 rev
Colorato 67 Necklace - Fun Elf Antics and Displays 67 Birthday Decoratons 28 Inch Resin Choker Chain with 6 7 Pendant 6 7 Chain Trendy Y2K Geo Gift
Colorato$14.894.0★11 rev
LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry
LULUMONIA$13.214.5★5 rev
LOXUAKAM 18K Gold Plated Number 67 Necklace for Women Dainty Pendant Chain Necklace Birthday Jewelry for Gift
LOXUAKAM$13.044.3★714 rev
LULUMONIA 67 Chain 67 Necklace Steel Necklaces for Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport 67 Gold Necklace Fun Valentines Day Gifts
LULUMONIA$9.894.4★59 rev
Newest
by launch date
TJLMCORP 67 Chain 67 Necklace for Adults Stainless Steel Soccer Baseball Team Number Pendant Stainless Steel Polished Gold Finish Necklace
TJLMCORP$9.860 rev
JahoneCo 3Pcs 67 Chain Necklace Stainless Steel Gold Black Silver
JahoneCo$13.082 rev
Duzui 67 Necklaces Golden Stainless Steel Mens Womens 6 7 Meme Chain Necklace For Football Basketball Soccer Baseball Team Number Sport Six Seven Pendant Birthday Gifts
Duzui$11.1828 rev
LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry
LULUMONIA$13.215 rev
Gold 67 Chain 67 Necklace Chains Number Pendant Necklace Charm for Men Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Personalized Jewelry for Women Men
LUSTRIB$6.093 rev
Trending
90-day click momentumJahoneCo 3Pcs 67 Chain Necklace Stainless Steel Gold Black Silver
JahoneCo$13.085.0★
TJLMCORP 67 Chain 67 Necklace for Adults Stainless Steel Soccer Baseball Team Number Pendant Stainless Steel Polished Gold Finish Necklace
TJLMCORP$9.860.0★
Mupurinuo 67 Chain 67 Necklace Chains for Women Man Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace
Mupurinuo$5.714.6★
Gold 67 Chain 67 Necklace Chains Number Pendant Necklace Charm for Men Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Personalized Jewelry for Women Men
LUSTRIB$6.094.6★
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★
Demand
Weekly Amazon search volume, last 30 weeks — -52.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its a great quality necklace”
“The chain is nearly as good quality-wise”
“good value”
“Easy fit”
“Overall, its an affordable piece that works well as a birthday gift or keepsake”
“As advertised”
“Interestingly enough the three colors each match one their personalities well”
“This 67 necklace is durable, and its stylish”
“The piece itself has the feel of a lightweight novelty accessory — shiny, simple, and clearly designed with kids and teens in mind”
“Unique Design”
What buyers complain about
“Did not last”
“Cheaply made”
“To big”
“I can only wear some sterling as some will turn black”
“It is very cheap material”
“Not worth the money as it clasp broke and 67 lost”
“I think the price is a bit high for what you get”
“you can tell it's trying too hard”
“It fell of the chain the 1st day”
“These are heavy for the price”