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5t jacket

Skip it52/100

a small market ($49K/yr) — 5t jacket doesn't clear our bar today.

Market/yr

$49K

Growth (1y)

+255.7%

Products

159

Brands

58

was 18 a year ago

Sellers

98

Price range

$7.42–$44.42

Returns

6.2%

Rating

4.7★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
82
×0.30
Competition
100
×0.20
Quality gap
20
×0.10
Returns
48
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +255.7% year over year.
9K5KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.1×

Competition

19%The Children's Place
  • The Children's Place19%
  • EIGIOO18%
  • Columbia8%
  • Amazon Essentials7%
  • Simple Joys by Carter's5%
  • IjnUhb3%
  • Other (52 brands)40%

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen. 58 brands and 98 sellers compete here.

Brands

58 rising

was 18 a year ago

Sellers

98

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend
2Columbia$24.194.8★15,6234%falling
5Simple Joys by Carter's$22.884.8★19,1142%falling

Product shelf

All 159 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fit great”

Quality-Overall13%

“Nice, good quality, soft coat for our toddler”

Weight Light8%

“It has a lightweight feel”

Warmth7%

“keeps me extremely warm”

Color6%

“Great color”

Soft Feel6%

“This is a really nice kids jacket with super soft and comfortable material”

Value For Money5%

“Good price”

Weather Proof5%

“This is a really nice jacket for cooler weather”

Material Quality4%

“Excellent material”

Comfort-Overall4%

“comfortable”

What buyers complain about

Size-Overall18%

“Great buy just too short”

Zipper Quality8%

“Zipper seemed cheap”

Thickness8%

“Not super thick”

Sleeve Fit3%

“the sleeves were very long so we have to roll them quite a bit”

Color3%

“i need to buy other color too”

Length3%

“Longer than expected”

Value For Money3%

“It feels so cheap for $30”

Quality-Overall3%

“Poor quality”

Warmth3%

“However, dont expect this jacket to keep you warm”

Thin2%

“This jacket is kind of thin”

Top return reasons

  • Size-Overall67%
  • Sleeve Fit5%
  • Thin4%
  • Material Quality3%
  • Length2%
  • Chest Fit2%
  • Advertised Vs Actual Product2%
  • Value For Money2%
  • Color2%
  • Zipper Quality1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.