5.11 tactical pants
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$56.12avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$21.66–$123.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$446K$446K/yr · 2.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,713.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad8.4%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
35
Top-5 brand share
92%
Open market
6%
- CQR47%
- 5.1141%
- Hiwise2%
- Propper2%
- First Tactical1%
- SPOSULEI1%
- Open — no brand owns it (12 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 108 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 32W x 32L
CQR$51.474.5★26,524 rev
5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Dark Navy 34W x 30L Style 74273ABR
5.11$58.894.5★1,514 rev
5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 30L Style 74273ABR
5.11$59.314.5★1,514 rev
5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 38W x 30L Style 74273ABR
5.11$60.334.5★1,514 rev
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Raider Mag Cougar 38W x 32L
CQR$51.414.5★26,524 rev
Newest
by launch date
Mens Tactical Pants Water Resistant Stretch Cargo Ripstop Pants Lightweight Outdoor Military EDC Work Hiking Pants Grey 32W34L
ZKRYOVEX$23.57334 rev
Flexcamo Tactical Pants Multi Pockets Stretch Waterproof Quick Dry Work Pants (Brown X-Large)
Texwix Flexcamo$21.66216 rev
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Print Fractal Camo 34W x 30L
CQR$59.3226,524 rev
CNBQDD Cargo Work Pants for Men Construction Ripstop Waterproof Mens Tactical Pants Lightweight Hiking Outdoor Pants with Pockets Dark Gray 34Wx30L
CNBQDD$35.841,225 rev
CQR Mens Flex Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Outdoor Work Hiking Pants Sneak Charcoal 36W x 32L
CQR$50.656,616 rev
Trending
90-day click momentum
First Tactical 114011-055-36-30 Mens V2 Tactical Pant Khaki 36
First Tactical$83.714.5★
5.11 Tactical Pants for Men Stryke Pant Professional Cargo Pockets Regular Fit for Work Military & Law Enforcement Dark Navy 38W x 30L Style 74369ABR
5.11$84.674.7★
5.11 Tactical Pants for Men Stryke Pant Professional Cargo Pockets Regular Fit for Work Military & Law Enforcement Black 40W x 32L Style 74369ABR
5.11$85.974.7★
CQR Mens Flex Ripstop Tactical Pants Water Resistant Stretch Cargo Pants Lightweight EDC Hiking Work Pants Breacher Cougar 30W/30L
CQR$46.364.6★
5.11 Tactical Belts - 1.5 TDU Belt Nylon Metal Detector Friendly Coverts to Tie-Down/Carry Strap Style 59551 Black Large
5.11$21.944.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit Perfect”
“Great quality that is comfortable”
“Otherwise, very comfortable and breathable”
“Pockets are well placed and convenient”
“Durable well made”
“Worth the money”
“The appearance is nice”
“Great work pants”
“Item is as described”
“Light weight and breathable”
What buyers complain about
“Not a good fit”
“many holes in the left pocket”
“Price wasnt great”
“Quality/Bad stitching”
“Buckle feels like it will break”
“roughly sewn”
“The material was more like canvas rather than a comfortable texture, to me”
“Baggy”
“But this last pair was so obviously used”
“Really thin”