5.11 pants
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$48.77avg listing price — sweet spot $15–$100
Price range
Great$18.80–$107.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 822K searches
Review moat
Bad8,241.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
76
Top-5 brand share
70%
Open market
27%
- CQR37%
- 5.1117%
- Hiwise6%
- LA Police Gear6%
- KFUBUO4%
- KRYDEX3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 245 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 32W x 32L
CQR$51.474.5★26,524 rev
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 34W x 32L
CQR$51.564.5★26,524 rev
CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Utility Camo 34W x 30L
CQR$60.474.5★26,524 rev
Hiwise Mens Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Outdoor Lightweight EDC Work Hiking Pants (Navy Blue 36WX32L)
Hiwise$39.274.4★3,560 rev
5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR
5.11$70.434.5★146 rev
Newest
by launch date
Relaxed Fit Stretch Cargo Pant Green Brown Camo 34W x 30L
Wrangler Authentics$31.5336,884 rev
KRYDEX Tactical Mens G3 Combat Pants with Knee Pads (US Alpha Large Regular Regular WL)
KRYDEX$67.59608 rev
G3 Tactical Combat Pants Mens Military Ripstop Army Pants for Outdoor Airsoft Hunting Paintballing - No Kneepad Black 32
WAHYI$38.1213 rev
Libin Mens Work Pants Hiking Cargo Pants Water Resistant Stretch Tactical Outdoor Trousers with 9 Pockets Black 32W x 32L
Libin$30.96196 rev
Libin Mens Work Pants Hiking Cargo Pants Water Resistant Stretch Tactical Outdoor Trousers with 9 Pockets Black 34W x 32L
Libin$31.43196 rev
Trending
90-day click momentum
MERJAZ Mens Tactical Pants with Knee Pads Gray 38
MERJAZ$48.584.5★
CQR Mens Flex Ripstop Tactical Pants Water Resistant Stretch Cargo Pants Lightweight EDC Hiking Work Pants Marksman Camo Woodland Olive 34W x 32L
CQR$61.494.6★
TACVASEN Mens Tactical Pants Cargo Work Pants for Men Construction Waterproof Lightweight Stretch EDC Hiking Trousers with 8 Pockets Black
TACVASEN$31.384.5★
TACVASEN Mens Tactical Pants Cargo Work Pants for Men Construction Waterproof Lightweight Stretch EDC Hiking Trousers with 8 Pockets Black
TACVASEN$30.464.5★
CQR Mens Military Cargo Pants Water Resistant Ripstop Army Combat Tactical Pants Outdoor Hunting Hiking EDC Work Pants Hauler Police Navy 38W x 30L
CQR$34.514.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Size is true”
“Great product will be ordering again well made”
“Otherwise, very comfortable and breathable”
“lots of pockets”
“Good deal”
“Comfy durable”
“Excellent material”
“Look and feel as advertised”
“Breathable and lightweight”
“I also like the slight stretch in the material”
What buyers complain about
“Runs large”
“Really not worthy of the quality expected at Amazon”
“Pocket coming apart”
“no stretch otherwise its fine”
“are a weird material”
“Not durable at all”
“not worth the cost”
“waist is just a little tight”
“Not water proof”
“Cheap stitching, would spend more to get quality”