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4th of july kids

Skip it51/100

a small market ($56K/yr) — 4th of july kids doesn't clear our bar today.

Market/yr

$56K

Growth (1y)

+408.7%

Products

28

Brands

25

was 73 a year ago

Sellers

29

Price range

$5.73–$39.12

Returns

0.7%

Rating

4.6★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
93
×0.30
Competition
47
×0.20
Quality gap
33
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 62 weeks — +408.7% year over year.
50K25KSpike '24Spike '25Prime Day '25Spike '26Jul '24Sep '24Apr '25Jun '25Sep '25Apr '26

Competition

21%Socutebabe
  • Socutebabe21%
  • The Children's Place12%
  • ILHSTY10%
  • Sineeko9%
  • UTTPLL8%
  • Qbily4%
  • Other (19 brands)37%

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 29 sellers compete here.

Brands

25 falling

was 73 a year ago

Sellers

29

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 28 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow18%

“Love the sparkles”

Quality-Overall11%

“While the product is beautiful”

Color9%

“Color is clear”

Ease Of Use8%

“Easy to use”

Ease Of Application7%

“easy application”

Smell5%

“doesnt smell bad”

Durability4%

“Durability”

Adhesion/Stickiness4%

“The stick made it easy”

Value For Money4%

“good for the money”

Advertised Vs Actual Product2%

“Works just as advertised”

What buyers complain about

Size-Overall19%

“The container is small”

Value For Money10%

“I feel like the price is a bit steep for such a small amount”

Ease Of Use8%

“that was a bit tricky”

Quality-Overall6%

“they are super cheap”

Dilute/Watery6%

“this one came out super watery”

Smell5%

“Its smells werid”

Advertised Vs Actual Product5%

“So cheap and doesn't look like the picture”

Material Quality3%

“microplastic glitter that ends up in yours”

Adhesion/Stickiness2%

“Mediocre adhesion”

Grip2%

“Does not stay on”

Top return reasons

  • Size-Overall29%
  • Adhesion/Stickiness13%
  • Advertised Vs Actual Product8%
  • Value For Money7%
  • Defective Material/Parts4%
  • Color4%
  • Functionality-Overall3%
  • Quality-Overall3%
  • Brightness/Shine/Glow3%
  • Smell2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.