4th of july costume
Skip itSoft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.00avg listing price — sweet spot $15–$100
Price range
Great$7.47–$68.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,112.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 6% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 27K searches
Growth
Bad-79.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
15
Top-5 brand share
80%
Open market
17%
- SHANGXING39%
- ONUPGO28%
- Costume Agent6%
- Funny Guy Mugs4%
- Ibeauti4%
- BEFORYOU3%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHANGXING American Flag Sports Headband & Wristband Set - 4 Styles Striped Sweatbands for Basketball Football Running Gym & Exercise - 1 Headband 2 Wristbands
SHANGXING$14.934.5★377 rev
ONUPGO Sweatband Set Premium Sports Headband Wristband Set Sweatbands Terry Cloth Wristband Wrist Sweatband Headbands Moisture Wicking Sweat Absorbing Head Band Red/White/Blue
ONUPGO$7.474.6★7,220 rev
ONUPGO 5 Pieces Red White and Blue Striped Sweatbands Set - Sports Headband Wristbands High Socks for Men Women & Teens - Running Cycling Tennis Basketball Football - Red/White/Blue
ONUPGO$9.684.6★717 rev
Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay
Costume Agent$68.274.7★20 rev
Funny Guy Mugs USA 80s & 90s Retro Windbreaker Small
Funny Guy Mugs$51.494.4★2,324 rev
Newest
by launch date
7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks
Vermeyen$14.612 rev
UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large
UNLC$37.7880 rev
YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants
YaNuts$14.9442 rev
SHEHARUHI 2 Pcs Red White and Blue Usa Patriotic Sports Events Hat Hair Olympic Football Hair Band Halloween Accessories
SHEHARUHI$12.9638 rev
Jauisus 6 Pcs Gold Medals for Awards 1st Place Metal Award Medals Olympic Style Winner Awards for Sports Party Tournaments Prizes Competitions 2 Inches
Jauisus$8.74209 rev
Trending
90-day click momentum
Fun Costumes Olympic Empress Womens Costume White Medium
Fun Costumes$34.694.1★
7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks
Vermeyen$14.614.5★
Pleated Tennis Skirt Golf Skort for Women with Pockets Shorts Athletic Workout Running Skirt Ruffle on Back (USA Flag Small)
Ibeauti$25.534.5★
YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants
YaNuts$14.943.8★
UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large
UNLC$37.784.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic Quality”
“Fit perfect”
“Great deal to receive the matching set”
“Just right”
“Color quality & comfort with the stretchiness”
“Hopefully these last a couple more weeks”
“Patriotic and comfy”
“zipper works well enough for my daughter to use”
“Color quality & comfort with the stretchiness”
“So fun”
What buyers complain about
“Not very well made”
“The flag cape was a bit long for me”
“Unable to use more than once”
“The red/white/blue fake hair is not glued well & falls out every time you touch it.”
“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”
“do not absorb any type of sweat when youre running”
“Thin”
“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”
“First off these are not your typical terry cloth material like you would expect from a running sweatband”