49ers beanie
Skip itSoft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$3.79–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad5,193.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 127K searches
Growth
Bad-91.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
53
Top-5 brand share
77%
Open market
19%
- Generic40%
- New Era21%
- mtstaowe6%
- Carhartt5%
- CusFuk4%
- Ultra Game4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.884.6★19 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.824.6★19 rev
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$11.194.6★105 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (San Francisco 49ers)
New Era$26.254.7★1,174 rev
New Era Womens NFL Official Cozy Cable Knit Cuff Pom Beanie Hat (as1 Alpha one_Size San Francisco 49ers Red)
New Era$26.974.7★400 rev
Newest
by launch date
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$15.9019 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$15.2119 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.8819 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.8219 rev
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$11.19105 rev
Trending
90-day click momentum
3D Embroidered Upside Down City Football Beanie Hat Game Day Gifts for Men Women and Fans Funny Sports Apparel
Generic$7.774.8★
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (San Francisco 49ers)
New Era$38.274.8★
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.824.6★
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$15.904.6★
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.884.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Awesome fit”
“Amazing quality”
“As advertised”
“Comfortable”
“Color and quality great”
“Good price”
“the material was soft”
“prefect for cold weather”
“I love this for a gift”
What buyers complain about
“Tight fit”
“Poor quality”
“its way too long”
“Could have been cheaper”
“Didn't happen the one I received was tight and uncomfortable”
“I wanted the grey one”
“Bummer that this arrived STINKING heavily of men's cologne”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“it's not super thick”
“However, the stitching quality is a bit of a letdown”