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2nd birthday shirt boy

Skip it53/100

a small market ($60K/yr) — 2nd birthday shirt boy doesn't clear our bar today.

Market/yr

$60K

Growth (1y)

+264.9%

Products

89

Brands

36

was 60 a year ago

Sellers

40

Price range

$9.92–$28.88

Returns

3.9%

Rating

4.6★

53/100

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Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
83
×0.30
Competition
88
×0.20
Quality gap
29
×0.10
Returns
69
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +264.9% year over year.
9K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.9×

Competition

25%GLIGLITTR
  • GLIGLITTR25%
  • TITKKOP12%
  • Unordinary Toddler10%
  • CREAIRY7%
  • Fernvia7%
  • Lamuusaa5%
  • Other (30 brands)34%

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 36 brands and 40 sellers compete here.

Brands

36 falling

was 60 a year ago

Sellers

40

Top 5 brand share

61%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 89 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Size is accurate”

Quality-Overall12%

“This is really high quality shirt”

Soft Feel7%

“Good quality and soft to the touch”

Material Quality7%

“The material is lightweight”

Color6%

“the colors are vibrant”

Comfort-Overall5%

“It's comfortable”

Design-Overall5%

“The design is cute”

Value For Money4%

“reasonably priced”

Advertised Vs Actual Product3%

“Looks as pictured”

Print Quality2%

“the print quality seems solid with vibrant color”

What buyers complain about

Size-Overall32%

“A little tight”

Material Quality4%

“The material of pants were terrible”

Quality-Overall4%

“Cheap dont buy”

Print Quality3%

“The screen print cracked after one wash”

Color3%

“the color was a little more pale than the picture”

Adhesion/Stickiness2%

“However, this shirt had about 20 holes in it, and glue melted to the shirt”

Durability2%

“the applique feels like it will crack”

Shrinkage Resistance2%

“it shrank so much that I cant use it for my babys party”

Allergies2%

“This outfit gave my son an allergic reaction”

Value For Money1%

“the price is a little high for something you'll probably get exactly one use out of”

Top return reasons

  • Size-Overall63%
  • Length10%
  • Material Quality5%
  • Quality-Overall2%
  • Chest Fit2%
  • Advertised Vs Actual Product2%
  • Sleeve Fit2%
  • Waist Fit2%
  • Color2%
  • Neck Fit2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.