2nd birthday
Worth a look54/1002nd birthday shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Market/yr
$52K
Growth (1y)
+317.1%
Products
103
Brands
46
was 80 a year ago
Sellers
49
Price range
$7.55–$32.29
Returns
4.3%
Rating
4.7★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +317.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan · busiest ÷ quietest = 1.8×
Competition
- Viworld11%
- GLIGLITTR8%
- Unordinary Toddler7%
- KEKEMI7%
- IMEKIS6%
- Socutebabe6%
- Other (40 brands)55%
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 46 brands and 49 sellers compete here.
Brands
46 falling
was 80 a year ago
Sellers
49
Top 5 brand share
40%
Product shelf
All 103 tracked products in this niche.
2nd Birthday Outfits for Toddler Girls im Two Cute Shirt Girl 2 Years Old Second Birthday (Mauve 3 Years)
Unordinary Toddler
$12.924.8★4,812 reviews
KEKEMI Birthday Shirt for Toddler Girl IM Two Cute Birthday Girl T-Shirt 2T B-Day Party Outfit Short Sleeve Tee Tops Clothes(Beige 2T)
KEKEMI
$14.744.8★223 reviews
GOOCHEER Baby Girl Second Birthday Outfit 2 Cake Embroidery 2nd Birthday Dress Smash Cake Dresses (2nd-Pink 2-3T)
GOOCHEER
$14.574.5★195 reviews
Viworld Toddler Baby Girl Clothes Two Sweet Birthday Outfit Short Sleeve Ruffle Top +Donut Skirts 2nd Birthday Outfits Girl 3Pcs
Viworld
$19.814.7★1,430 reviews
Socutebabe First 2nd 3rd 4th 5th Birthday Outfit Girl B Day Jumpsuit Toddler Halter Romper Bell Bottoms Outfits For Girls (B Day Girl Donut Pink 2-3T)
Socutebabe
$15.394.3★63 reviews
Hewtwerck Birthday Girls Outfit T-Shirt Tutu Skirt Sets with Blue Ears Hair Clips Headband and Satin Sash (Blue 2Years-3Years)
Hewtwerck
$28.794.7★402 reviews
GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)
GLIGLITTR
$14.124.7★357 reviews
BULINGNA Baby Girl 1st 2nd Birthday Outfit Sleeveless Letters Embroidery Jumpsuit Overalls Corduroy Birthday Clothes (TWO 2-3 Years)
BULINGNA
$17.434.8★52 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the fit was true to size”
“Adorable, good quality”
“Bright colors”
“comfortable”
“Great material, very soft”
“Good quality and soft to the touch”
“Definitely a great choice as its affordable”
“Product was as described”
“The design is beautiful”
“It was a gift”
What buyers complain about
“Doesnt fit right”
“Not the best material”
“2 fell off”
“not super thick we ordered last minute for her birthday party”
“not as high-quality as expected”
“This outfit gave my son an allergic reaction”
“Do not dry”
“Used product”
“However, the snaps on the bottom feel a little flimsy”
“The screen print cracked after one wash”
Top return reasons
- Size-Overall55%
- Length14%
- Material Quality5%
- Shoulder Fit3%
- Quality-Overall3%
- Chest Fit2%
- Color2%
- Waist Fit2%
- Advertised Vs Actual Product2%
- Value For Money1%