24 month pajamas
Worth a look55/10024 month pajamas shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($91K/yr) keeps it on the watch list.
Market/yr
$91K
Growth (1y)
+238.9%
Products
96
Brands
21
was 22 a year ago
Sellers
19
Price range
$9.32–$44.13
Returns
2.7%
Rating
4.6★
Worth a look
Scored 55/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +238.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Amazon Essentials16%
- Gerber15%
- Simple Joys by Carter's15%
- Onesies Brand10%
- The Peanutshell9%
- Modern Moments by Gerber7%
- Other (15 brands)28%
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 21 brands and 19 sellers compete here.
Brands
21 falling
was 22 a year ago
Sellers
19
Top 5 brand share
65%
Product shelf
All 96 tracked products in this niche.
Amazon Essentials Unisex Babies Cotton Zip-Front Sleep and Play Footless Sleepsuit Pack of 3 Oatmeal Heather/Stripe/Tiger Newborn
Amazon Essentials
$22.694.6★494 reviews
Simple Joys by Carters Baby 3-pack Snug-fit Footless Cotton Pajamas Ballerina/Moon/Bee 24 Months
Simple Joys by Carter's
$26.314.8★52,427 reviews
Gerber Baby-Girls 3-Pack Snug Fit Footless One-Piece Cotton Pajamas Woodland Floral 18 Months
Gerber
$29.244.5★258 reviews
Amazon Essentials Unisex Babies Cotton Zip-Front Sleep and Play Footless Sleepsuit Pack of 3 Ivory/Pale Pink/Dove Grey 6-9 Months
Amazon Essentials
$19.864.6★494 reviews
Onesies Brand Baby Girls 3-Pack Snug Fit One-Piece Cotton Pajamas Starry Nights 18 Months
Onesies Brand
$24.724.5★1,494 reviews
Modern Moments by Gerber Baby Girls Viscose Footless Coveralls Ivory Seashells 12 Months
Modern Moments by Gerber
$27.994.6★69 reviews
The Peanutshell 2-Pack Sleep and Play Baby Girl Clothes 12-18 Months Soft Cotton Footless Pajamas Strawberry Sweet Treats
The Peanutshell
$21.463.6★39 reviews
Onesies Brand Baby Girls Snug Fit 4-Piece Pajama Set Berries 24 Months
Onesies Brand
$17.654.6★123 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“soft fabric”
“This was really a snug fit”
“The set feels well made”
“comfortable”
“Love the material”
“great price”
“They are warm”
“Its aesthetic designs”
“Breathable and comfortable”
“easy to put on”
What buyers complain about
“Tight fit”
“The material feels cheap”
“Disappointed in roughness of material”
“Its look like used the worst thing I bought”
“I also dont see them stretching excessively or wearing out sooner than they should”
“Cheap matetial”
“Minor seam seperation”
“often times the labels are irritating for little ones skin”
“Shrinks in wash”
“-Chin guard fabric is thick”
Top return reasons
- Size-Overall52%
- Material Quality11%
- Length9%
- Thin4%
- Advertised Vs Actual Product2%
- Zipper Quality2%
- Thigh Fit2%
- Sleeve Fit2%
- Arm Fit2%
- Value For Money2%