18 month pants
Worth a look54/10018 month pants shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($49K/yr) keeps it on the watch list.
Market/yr
$49K
Growth (1y)
+232.0%
Products
107
Brands
22
was 25 a year ago
Sellers
25
Price range
$9.59–$59.68
Returns
3.3%
Rating
4.7★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 102 weeks — +232.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Competition
- Simple Joys by Carter's37%
- Amazon Essentials17%
- Gerber9%
- DREAM BUS6%
- The Children's Place6%
- Coaturi4%
- Other (16 brands)21%
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 22 brands and 25 sellers compete here.
Brands
22 falling
was 25 a year ago
Sellers
25
Top 5 brand share
75%
Product shelf
All 107 tracked products in this niche.
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's
$16.384.8★37,938 reviews
Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months
Simple Joys by Carter's
$16.824.8★37,938 reviews
Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months
Gerber
$18.744.7★2,428 reviews
Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months
Amazon Essentials
$15.404.4★805 reviews
Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months
Simple Joys by Carter's
$16.724.8★67,716 reviews
Simple Joys by Carters Baby Girls 4-Pack Cotton Pants
Simple Joys by Carter's
$16.184.8★37,938 reviews
Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months
Fullfamous
$22.494.6★401 reviews
Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months
Amazon Essentials
$18.224.7★87 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“bettering quality than expected”
“Fits perfect”
“Sooo soft”
“Great value”
“The colors are cute”
“Soft material”
“Very cute and as advertised”
“The elastic waist allows for easy on”
“Fits comfortably”
“Keeps my baby warm when its cold”
What buyers complain about
“Too big”
“They are a bit thin”
“See through”
“Runs small and the waist is short”
“The cream colored pair is petty thin”
“not super elastic”
“She grows into the length because they were a little long for her”
“Just not the best”
“Didn't care for the generic material appearing fake and shiny”
“These are really tight in the legs, which is not what I expected from U shaped pants, slightly long and surprisingly thin”
Top return reasons
- Size-Overall53%
- Waist Fit12%
- Length8%
- Material Quality5%
- Inseam Fit3%
- Thin3%
- Advertised Vs Actual Product2%
- Color2%
- Thigh Fit2%
- Quality-Overall2%