18 month pajamas
Worth a look57/10018 month pajamas shows a fragmented shelf (top 5 take 9% of clicks), but a small market ($127K/yr) keeps it on the watch list.
Market/yr
$127K
Growth (1y)
+255.3%
Products
257
Brands
34
was 22 a year ago
Sellers
32
Price range
$9.52–$44.23
Returns
2.9%
Rating
4.6★
Worth a look
Scored 57/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +255.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Gerber26%
- Simple Joys by Carter's23%
- Amazon Essentials7%
- Burt's Bees Baby6%
- Onesies Brand6%
- little planet by carter's4%
- Other (28 brands)29%
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen. 34 brands and 32 sellers compete here.
Brands
34 rising
was 22 a year ago
Sellers
32
Top 5 brand share
67%
Product shelf
All 257 tracked products in this niche.
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 18 Months
Amazon Essentials
$15.444.4★675 reviews
Simple Joys By Carters Boys Snug-fit Footless Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 18 Months US
Simple Joys by Carter's
$24.314.8★52,427 reviews
Gerber Baby Boys 4-Pack Footed Pajamas Bears & Trucks Grey 24 Months
Gerber
$28.664.5★5,203 reviews
Simple Joys by Carters Baby Boys 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear dino/animals green/lion 24 Months
Simple Joys by Carter's
$25.494.7★48,657 reviews
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 18 Months
Simple Joys by Carter's
$25.404.7★38,559 reviews
Simple Joys by Carters Baby 3-pack Snug-fit Footless Cotton Pajamas Crab/Sea Creatures/Cars 24 Months
Simple Joys by Carter's
$25.534.8★52,427 reviews
Gerber Baby Boys 2-Pack Footed Pajamas Bear Green Stripes White 24 Months
Gerber
$14.454.4★13,753 reviews
Simple Joys by Carters Baby Girls Loose-Fit Polyester Jersey Footed Pajamas Pack of 3 Dinosaur/Strawberry 18 Months
Simple Joys by Carter's
$25.164.6★17,951 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really soft”
“Fit well”
“Great quality as usual from Carter”
“Very comfortable”
“Great Material”
“Keeps my baby warm”
“It really helps our baby sleep well”
“Good for the price”
“Cute Designs”
“Colors are beautiful”
What buyers complain about
“Too big”
“Poor quality, runs way smaller than everything else from the brand”
“The material felt cheap”
“Broken zipper”
“These were a lot thinner than I expected”
“do not stretch”
“Short arms”
“broken after 2 months”
“One set was not sewn properly”
“not super soft”
Top return reasons
- Size-Overall53%
- Length11%
- Material Quality7%
- Zipper Quality3%
- Advertised Vs Actual Product3%
- Thin2%
- Sleeve Fit2%
- Value For Money2%
- Arm Fit2%
- Thigh Fit1%