18 month halloween costume girl
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$9.77–$46.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good770.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 196K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
25
Top-5 brand share
39%
Open market
55%
- Gakizon10%
- Dcohmch8%
- Thorn Tree7%
- LXKIKMM7%
- Yruiz7%
- ZOELNIC6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 18-24 Months)
Thorn Tree$17.314.7★167 rev
LXKIKMM Baby Cowboy Cowgirl Outfit Rodeo Halloween Costume 18-24 Months
LXKIKMM$19.604.6★1,596 rev
Yruiz Newborn Baby Girl Halloween Cowgirl Costume Romper Dress Outfits Skirt Set Birthday Bodysuit With Headband18-24 Months
Yruiz$18.623.9★10 rev
Gakizon Baby Boy Halloween outfits Infant baby Toddler Boy Chucky Outfit Good guy Outfits
Gakizon$33.434.6★256 rev
ZOELNIC Baby Boy Romper Newborn Onesie Cute Baby Girl One-Piece Jumpsuits Outfits Clothes(green 18-24M)
ZOELNIC$19.434.8★147 rev
Newest
by launch date
XLSXEXCL 2PCS Baby Chef Outfit Set Baby Apron and Chef Hat for Newborn Photography Toddler Cook Role Play Cute Baking Costume for Infants Photography Cooking Bakery Theme Party (Age: 10-24 Months)
XLSXEXCL$9.7741 rev
Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 18-24 Months)
Thorn Tree$17.31167 rev
Xuomuen Cowboy Costume Romper with Brown sheriff Hat Baby Dress Up Outfit Yellow and Blue 18-24 Months
Xuomuen$19.41121 rev
Baby Boy Girl Dinosaur Costume Cute Sleeveless Romper with Hat Newborn Infant Halloween Cosplay Clothes (Emerald 6-12 Months)
Dcohmch$19.56167 rev
Rarjuiey Halloween Toddler Girl Outfit Boo Romper Spaghetti Strap Ghost Jumpsuit Bell Bottoms Outfits Spooky Clothes (Boo Ghost Black 18-24 Months)
Rarjuiey$16.91141 rev
Trending
90-day click momentum
Xuomuen Baby Boys Prince Charming Costume Medieval Royal Prince Dress up for Infant Boys Halloween Cosplay 12-18months
Xuomuen$19.784.5★
IWEMEK Baby Boy Race Car Driver Outfit 1st Birthday Party Fast One Birthday Outfit Kids Race Car Driver Romper Girls Boys Racer Jumpsuit Toddler Speed Racing Suit Cake Smash Photo Shoot Red-1Y
IWEMEK$21.604.8★
XLSXEXCL 2PCS Baby Chef Outfit Set Baby Apron and Chef Hat for Newborn Photography Toddler Cook Role Play Cute Baking Costume for Infants Photography Cooking Bakery Theme Party (Age: 10-24 Months)
XLSXEXCL$9.774.6★
Marvel Spider-Man Miles Morales Infant Baby Boys Cosplay Romper 18 Months
Marvel$22.034.8★
Born to Love Knuckleheads Kids Monkey Coverall Mechanic Photoshoot Overall for Boys & Girls Jumpsuit Baby Outfit (Red 2T)
Born to Love$46.894.6★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -17.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 284.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“High quality”
“Soft and pictures shown are accurate”
“is accurate to the picture”
“Great color”
“comfortable”
“Value for money”
“The material was lightweight”
“lightweight”
“The zipper feel fine”
What buyers complain about
“Cute runs small”
“Smelled awful”
“Only very uncomfortable”
“Not worth the price”
“i believe I received a returned product”
“A little long on my 22 month old”
“its not super stretchy”