18 month girl pajamas
Worth a look58/10018 month girl pajamas shows a fragmented shelf (top 5 take 11% of clicks), but a small market ($285K/yr) keeps it on the watch list.
Market/yr
$285K
Growth (1y)
+210.0%
Products
211
Brands
32
was 25 a year ago
Sellers
32
Price range
$9.52–$43.39
Returns
3.0%
Rating
4.6★
Worth a look
Scored 58/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +210.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Competition
- Gerber26%
- Simple Joys by Carter's22%
- Amazon Essentials8%
- Carter's7%
- Onesies Brand7%
- Burt's Bees Baby5%
- Other (26 brands)26%
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen. 32 brands and 32 sellers compete here.
Brands
32 rising
was 25 a year ago
Sellers
32
Top 5 brand share
70%
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Sheep 12 Months
Product shelf
All 211 tracked products in this niche.
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Sheep 12 Months
Amazon Essentials
$15.954.4★675 reviews
Gerber Baby Girls 4-pack Footed Pajamas And Toddler Sleepers Apple And Woodland Floral 12 Months US
Gerber
$37.324.6★6,737 reviews
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 18 Months
Simple Joys by Carter's
$25.404.7★38,559 reviews
Simple Joys by Carters Baby Girls Loose-Fit Polyester Jersey Footed Pajamas Pack of 3 Dinosaur/Strawberry 18 Months
Simple Joys by Carter's
$25.164.6★17,951 reviews
Simple Joys by Carters Baby Toddler and Little Girls 6-Piece Snug-Fit Cotton Pajama Set
Simple Joys by Carter's
$23.394.8★90,611 reviews
Gerber Baby-Girls 3-Pack Snug Fit Footless One-Piece Cotton Pajamas Woodland Floral 18 Months
Gerber
$29.244.5★258 reviews
Simple Joys by Carters Baby Girls 3-Pack Loose Fit Flame Resistant Polyester Footed Pajamas Sleepwear giraffe/rainbow/floral 12 Months
Simple Joys by Carter's
$24.394.6★17,951 reviews
Onesies Brand Baby Girls 3-Pack Snug Fit One-Piece Cotton Pajamas Rainbows 18 Months
Onesies Brand
$21.274.5★1,494 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Nice and soft”
“Fit was accurate too”
“Very comfortable”
“Soft material”
“they provide adequate warmth”
“Colors are beautiful”
“Worth it”
“Cute designs”
“They are mostly lightweight however with really solidly sewn fabric”
What buyers complain about
“Run very small”
“Not well made”
“Cheap material”
“Zipper and material feels cheap”
“Not too thick or super warm”
“not durable”
“One set was not sewn properly”
“also seem stretched in others”
“it will shrink”
“Shrinks in wash”
Top return reasons
- Size-Overall50%
- Length13%
- Material Quality9%
- Zipper Quality3%
- Thin3%
- Advertised Vs Actual Product2%
- Sleeve Fit2%
- Thigh Fit2%
- Arm Fit2%
- Value For Money2%