18 month boy shirts
Worth a look56/10018 month boy shirts shows a fragmented shelf (top 5 take 10% of clicks), but a small market ($70K/yr) keeps it on the watch list.
Market/yr
$70K
Growth (1y)
+247.2%
Products
247
Brands
40
was 32 a year ago
Sellers
47
Price range
$5.65–$39.86
Returns
2.0%
Rating
4.7★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +247.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Amazon Essentials28%
- Gerber14%
- Simple Joys by Carter's11%
- The Children's Place11%
- Garanimals9%
- HonestBaby3%
- Other (34 brands)24%
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen. 40 brands and 47 sellers compete here.
Brands
40 rising
was 32 a year ago
Sellers
47
Top 5 brand share
73%
Product shelf
All 247 tracked products in this niche.

Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 18 Months
Amazon Essentials
$14.584.8★491 reviews

Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 6-9 Months
Amazon Essentials
$14.194.8★491 reviews

Simple Joys by Carters Baby and Toddler Boys 3-Pack Solid Pocket Short-Sleeve Tee Shirts
Simple Joys by Carter's
$14.764.8★24,631 reviews

Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Pastel Peach/Cheetah/Stripe 18 Months
Amazon Essentials
$14.274.8★491 reviews

Gerber Baby Girls 3-Pack Short-Sleeve Slip-on Shirts Infant and Toddler Hoodies White 6-9 Months US
Gerber
$9.574.6★7,868 reviews

Amazon Essentials Unisex Babies Short Sleeve T-Shirts Pack of 3 Oatmeal Heather/White/Stripe 12 Months
Amazon Essentials
$14.354.8★491 reviews

Simple Joys by Carters Baby and Toddler Boys 3-Pack Tank Tops
Simple Joys by Carter's
$15.324.8★10,403 reviews

Garanimals Baby Girl Flower T-Shirt - Short Sleeve Tees - Kids Casual Crew Neck - Size 6-9 Months - Yellow Pink Light Blue - 4 Pack Set
Garanimals
$23.524.9★144 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“The shirts look good and good quality”
“Soft to touch”
“Good material”
“comfortable”
“Good Value”
“lots of colors”
“Christmas gift”
“They are very durable”
“received exactly what was advertised”
What buyers complain about
“Runs smaller then actual size guide says definitely size up”
“RUN SMALL / SHRINK TOO MUCH”
“$100 for 5 is out of budget”
“Poor make”
“it does not stretch a lot however”
“Neck hole too large”
“cloth is not good”
“it is thick”
“My toddler suffers from eczema”
“not as durable as I hoped”
Top return reasons
- Size-Overall66%
- Length9%
- Material Quality4%
- Sleeve Fit3%
- Advertised Vs Actual Product2%
- Value For Money2%
- Color2%
- Quality-Overall1%
- Chest Fit1%
- Thin1%





