18 month boy jacket
Skip it51/100a small market ($27K/yr) — 18 month boy jacket doesn't clear our bar today.
Market/yr
$27K
Growth (1y)
+211.2%
Products
94
Brands
35
was 22 a year ago
Sellers
51
Price range
$9.97–$35.29
Returns
4.6%
Rating
4.7★
Skip it
Scored 51/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +211.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6×
Competition
- Amazon Essentials22%
- Columbia17%
- Simple Joys by Carter's16%
- Burt's Bees Baby6%
- The Children's Place4%
- YOUNGER STAR3%
- Other (29 brands)32%
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 35 brands and 51 sellers compete here.
Brands
35 rising
was 22 a year ago
Sellers
51
Top 5 brand share
65%
Product shelf
All 94 tracked products in this niche.
Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US
Columbia
$18.704.8★15,623 reviews
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months
Amazon Essentials
$30.294.8★305 reviews
Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months
Simple Joys by Carter's
$18.404.8★19,114 reviews
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months
Amazon Essentials
$13.624.5★77 reviews
Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months
Simple Joys by Carter's
$17.814.8★33,494 reviews
Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months
Amazon Essentials
$29.514.8★305 reviews
Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months
Amazon Essentials
$15.914.5★77 reviews
ColumbiaBaby Steens Mt II Fleece Black 6/12
Columbia
$19.734.8★15,623 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is comfortable”
“Good quality”
“Jacket is warm”
“The material is incredibly soft”
“It feels comfortable”
“Worth it”
“Cute, practical, and great for fall and winter”
“Nice light weight jacket for my girls”
“Great quality and lined nicely with fleece fabric”
“The material feels durable, well-made, and comfortable, and it has held up well”
What buyers complain about
“Run a little big”
“Breaking it in”
“I did have an issue with the first one I received because the zipper was broken”
“I didnt realize it was 100% polyester”
“Too thin”
“Its not for Fall or Winter”
“Its thin”
“If I'd known how much use it would get I would have bought another one in a different color before they were gone”
“everything sticks to it”
“the quality is low”
Top return reasons
- Size-Overall68%
- Material Quality3%
- Sleeve Fit3%
- Chest Fit3%
- Color2%
- Length2%
- Advertised Vs Actual Product2%
- Waist Fit2%
- Zipper Quality2%
- Thin2%