12 month sleepers
Worth a look56/10012 month sleepers shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($90K/yr) keeps it on the watch list.
Market/yr
$90K
Growth (1y)
+340.0%
Products
78
Brands
16
was 12 a year ago
Sellers
17
Price range
$12.74–$44.26
Returns
3.5%
Rating
4.6★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +340.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Feb · busiest ÷ quietest = 1.9×
Competition
- Gerber31%
- Simple Joys by Carter's26%
- Amazon Essentials16%
- Onesies Brand6%
- Okayinn4%
- Yoofoss4%
- Other (10 brands)13%
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen. 16 brands and 17 sellers compete here.
Brands
16 rising
was 12 a year ago
Sellers
17
Top 5 brand share
83%
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Sheep 12 Months
Product shelf
All 78 tracked products in this niche.
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 12 Months
Amazon Essentials
$16.284.4★675 reviews
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Sheep 12 Months
Amazon Essentials
$15.954.4★675 reviews
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
Simple Joys by Carter's
$25.494.7★48,657 reviews
Simple Joys by Carters Baby Girls 3-Pack Loose Fit Flame Resistant Polyester Footed Pajamas Sleepwear giraffe/rainbow/floral 12 Months
Simple Joys by Carter's
$24.394.6★17,951 reviews
Gerber Baby Girls 4-pack Footed Pajamas And Toddler Sleepers Apple And Woodland Floral 12 Months US
Gerber
$37.324.6★6,737 reviews
Simple Joys by Carters Baby Boys Snug-Fit Footed Cotton Pajamas Pack of 3 Dinosaur/Animal 12 Months
Simple Joys by Carter's
$25.854.7★48,657 reviews
Simple Joys by Carters Baby Girls 3-Pack Snug Fit Footed Cotton Pajamas Sleepwear floral/turtle/swan 12 Months
Simple Joys by Carter's
$25.964.7★38,559 reviews
BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 1.0 Tog Soft Toddler Sleeping Sack for Babies 2-Way Zipper Baby Wearable Blanket
Okayinn
$26.384.6★1,884 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and breathable”
“The sleep sack was great quality”
“The sizing is accurate”
“super comfortable”
“Good for the price”
“I have loved this sleep suit”
“They keep her warm at”
“Great zippers and good quality”
“The designs on these are as pretty in person as in the photos”
“comfortable material”
What buyers complain about
“Short body”
“Broken zipper”
“Poor Quality”
“Cheap material”
“Very thin material”
“broken after 2 months”
“stitching is twisted”
“Too tight on the arms”
“also seem stretched in others”
“Not as soft as I thought they would be”
Top return reasons
- Size-Overall49%
- Length10%
- Material Quality8%
- Zipper Quality5%
- Thin3%
- Advertised Vs Actual Product2%
- Sleeve Fit2%
- Thigh Fit2%
- Arm Fit2%
- Width2%