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12 month girl pants

Skip it53/100

a small market ($35K/yr) — 12 month girl pants doesn't clear our bar today.

Market/yr

$35K

Growth (1y)

+218.9%

Products

92

Brands

24

was 22 a year ago

Sellers

28

Price range

$9.59–$35.63

Returns

3.1%

Rating

4.6★

53/100

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Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
79
×0.30
Competition
95
×0.20
Quality gap
26
×0.10
Returns
75
×0.10

Demand

Weekly Amazon search volume, last 101 weeks — +218.9% year over year.
5K2KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Competition

36%Simple Joys by Carter's
  • Simple Joys by Carter's36%
  • Amazon Essentials19%
  • The Children's Place8%
  • Coaturi6%
  • Gerber6%
  • Fullfamous5%
  • Other (18 brands)22%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 24 brands and 28 sellers compete here.

Brands

24 rising

was 22 a year ago

Sellers

28

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend
1Simple Joys by Carter's$16.384.8★37,9386%rising
2Simple Joys by Carter's$16.824.8★37,9385%falling
3Simple Joys by Carter's$16.774.8★37,9383%falling
6Simple Joys by Carter's$15.934.8★37,9383%rising
8Simple Joys by Carter's$15.664.8★37,9383%rising
9Simple Joys by Carter's$16.184.8★37,9383%rising
14Simple Joys by Carter's$16.224.8★37,9382%rising
15Simple Joys by Carter's$16.064.8★37,9382%rising

Product shelf

All 92 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality is solid for the price”

Size-Overall14%

“The fit is comfortable”

Soft Feel8%

“still soft and breathable”

Material Quality6%

“Soft material”

Advertised Vs Actual Product6%

“Very cute and as advertised”

Color5%

“Great colors”

Value For Money5%

“Definitely worth the money”

Comfort-Overall5%

“Comfortable”

Warmth3%

“Keeps my baby warm when its cold”

Stretchability/Expandability/Elasticity2%

“The fit is comfortable with a soft elastic waistband”

What buyers complain about

Size-Overall27%

“pants are very long”

Thickness13%

“They are a bit thin”

Transparency7%

“See through”

Stretchability/Expandability/Elasticity5%

“not super elastic”

Waist Fit4%

“Runs small and the waist is short”

Color4%

“the black one isn't very fashionable”

Quality-Overall3%

“They are low quality”

Length2%

“She grows into the length because they were a little long for her”

Material Quality2%

“Didn't care for the generic material appearing fake and shiny”

Advertised Vs Actual Product1%

“Not as shown”

Top return reasons

  • Size-Overall54%
  • Waist Fit12%
  • Length8%
  • Material Quality5%
  • Thin3%
  • Inseam Fit3%
  • Advertised Vs Actual Product2%
  • Quality-Overall2%
  • Color2%
  • Thigh Fit2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.