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12 month boy pants

Skip it52/100

a small market ($25K/yr) — 12 month boy pants doesn't clear our bar today.

Market/yr

$25K

Growth (1y)

+227.6%

Products

77

Brands

24

was 20 a year ago

Sellers

23

Price range

$10.85–$59.68

Returns

3.1%

Rating

4.7★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
80
×0.30
Competition
92
×0.20
Quality gap
22
×0.10
Returns
75
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +227.6% year over year.
4K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Competition

24%Simple Joys by Carter's
  • Simple Joys by Carter's24%
  • Gerber18%
  • Amazon Essentials12%
  • Garanimals8%
  • Butterblu7%
  • DREAM BUS6%
  • Other (18 brands)24%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 24 brands and 23 sellers compete here.

Brands

24 rising

was 20 a year ago

Sellers

23

Top 5 brand share

70%

#ProductBrandPriceRatingReviewsClick shareTrend
1Simple Joys by Carter's$17.444.8★67,7167%falling
8Simple Joys by Carter's$16.674.8★67,7163%rising
12Simple Joys by Carter's$16.444.8★67,7162%rising
14Simple Joys by Carter's$16.744.8★67,7162%rising

Product shelf

All 77 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits perfect”

Soft Feel10%

“They feel so luxurious”

Quality-Overall10%

“Overall, this set offers excellent value and dependable quality”

Material Quality8%

“The material feels lightweight”

Comfort-Overall7%

“Fits comfortably”

Color6%

“The colors are cute”

Stretchability/Expandability/Elasticity6%

“The elastic waist allows for easy on”

Value For Money4%

“Worth it”

Durability3%

“Good looking and durable”

Shrinkage Resistance2%

“Dont shrink & are soft”

What buyers complain about

Size-Overall24%

“Too tight”

Waist Fit7%

“They are very loose around the waist even when folded over”

Thickness7%

“Too thin, rips easily”

Material Quality5%

“I think the fabric I dont like much”

Thin5%

“Thin material”

Thigh Fit4%

“These are really tight in the legs, which is not what I expected from U shaped pants, slightly long and surprisingly thin”

Product Condition4%

“Obviously was not new or it was returned”

Length2%

“Different Lengths”

Shape/Style2%

“I am not a very big fan of the jogger pant shape/look”

Value For Money2%

“Not worth it”

Top return reasons

  • Size-Overall51%
  • Waist Fit11%
  • Material Quality6%
  • Length5%
  • Inseam Fit5%
  • Thin4%
  • Color3%
  • Thigh Fit3%
  • Value For Money2%
  • Advertised Vs Actual Product2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.