100 days of school headband
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great117.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 6% kills the launch gate
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Price range
Bad$4.81–$17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 28K searches
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
14
Top-5 brand share
100%
Open market
0%
- Umibow40%
- obeoby17%
- Beistle16%
- Under Armour15%
- Fancy Land12%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Umibow 6 Pcs 100 Days of School Headbands Glittery 100th Day of School Head Bopper 100 Days of Hair Hoops for Celebration Party Decorations
Umibow$11.894.0★2 rev
6 Pack Cotton Stretchy Headbands for Workouts Yoga Wide Head Bands for Women Girls (Width 4.7 inches)
obeoby$8.544.5★375 rev
100 Glittered Boppers Party Accessory (1 count) (1/Pkg)
Beistle$8.564.5★280 rev
Under Armour Unisex-Adult Lightweight Terry Headband (100) White/White/Distant Gray One Size Fits Most
Under Armour$4.814.5★29 rev
Fancy Land 100th Day of School Paper Crowns 30 Pcs 100 Days of School Crowns Hats for Classroom Supplies
Fancy Land$7.454.9★15 rev
Newest
by launch dateUmibow 6 Pcs 100 Days of School Headbands Glittery 100th Day of School Head Bopper 100 Days of Hair Hoops for Celebration Party Decorations
Umibow$11.892 rev
Umibow 12 Pcs 100 Days of School Headbands Glittery 100th Day of School Head Bopper 100 Days of Hair Hoops for Celebration Party Decorations
Umibow$17.732 rev
6 Pack Cotton Stretchy Headbands for Workouts Yoga Wide Head Bands for Women Girls (Width 4.7 inches)
obeoby$8.54375 rev
Under Armour Unisex-Adult Lightweight Terry Headband (100) White/White/Distant Gray One Size Fits Most
Under Armour$4.8129 rev
Fancy Land 100th Day of School Paper Crowns 30 Pcs 100 Days of School Crowns Hats for Classroom Supplies
Fancy Land$7.4515 rev
Trending
90-day click momentum6 Pack Cotton Stretchy Headbands for Workouts Yoga Wide Head Bands for Women Girls (Width 4.7 inches)
obeoby$8.544.5★
Under Armour Unisex-Adult Lightweight Terry Headband (100) White/White/Distant Gray One Size Fits Most
Under Armour$4.814.5★
Umibow 6 Pcs 100 Days of School Headbands Glittery 100th Day of School Head Bopper 100 Days of Hair Hoops for Celebration Party Decorations
Umibow$11.894.0★
Umibow 12 Pcs 100 Days of School Headbands Glittery 100th Day of School Head Bopper 100 Days of Hair Hoops for Celebration Party Decorations
Umibow$17.734.0★
Fancy Land 100th Day of School Paper Crowns 30 Pcs 100 Days of School Crowns Hats for Classroom Supplies
Fancy Land$7.454.9★
Demand
Weekly Amazon search volume, last 21 weeks — -94.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and fun”
“Love the color and size”
“It was sturdy once on”
“Good quality stretchy headbands”
“Just right”
“Thick enough for my hair”
What buyers complain about
“Easily break”
“only 3 came in the package rather than the advertised 6”
“Cheap quality”
“It felt flimsy in the package”
“not very giving in stretch”