100% cashmere scarf
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$63.54avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good870.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.98–$144.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.5%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 60K searches
Growth
Bad-57.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
31
Top-5 brand share
65%
Open market
35%
- RYYOYY29%
- WASALUYA10%
- NUOHEMULE7%
- FURTALK7%
- Villand6%
- Velanio Cashmere6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$59.024.6★365 rev
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 White
RYYOYY$120.274.6★106 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★5 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$68.404.2★133 rev
Newest
by launch date
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$93.5511 rev
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$96.1111 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.325 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$82.1830 rev
WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.8630 rev
Trending
90-day click momentumWASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box
WASALUYA$84.323.4★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$93.554.3★
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$96.114.3★
Dalle Piane Cashmere Womens 100% Cashmere Scarf Sky
Dalle Piane Cashmere$81.704.6★
Demand
Weekly Amazon search volume, last 23 weeks — -57.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“Excellent quality”
“keeps me warm”
“The color is vibrant”
“Great size”
“Beautiful feel and lightweight”
“Great price too”
“Soft material”
“feels very comfortable”
“Great gift”
What buyers complain about
“The color is dull”
“Cheaply made”
“WAY TOO THIN”
“its a lot bigger than I expected it to be”
“Shedding a lot of lint”
“Low quality fabric”
“Looks and feels expensive”
“Edges curl under”
“Did have a very faint smell”
“if def doesnt make you any warmer”