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z fold 5

Worth a look57/100

z fold 5 shows demand growing +127.7%, but a concentrated shelf (top 5 take 64% of clicks) keeps it on the watch list.

Market/yr

$3.6M

Growth (1y)

+127.7%

Products

20

Brands

3

was 7 a year ago

Sellers

94

Price range

$138.19–$1763.94

Returns

5.6%

Rating

4.2★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
57
×0.30
Growth
68
×0.30
Competition
38
×0.20
Quality gap
66
×0.10
Returns
54
×0.10

Demand

Weekly Amazon search volume, last 67 weeks — +127.7% year over year.
28K14KPrime Day '25Spike '25Black Friday '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

84%Samsung
  • Samsung84%
  • Google14%
  • Z ATHLETIC2%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 94 sellers compete here.

Brands

3 falling

was 7 a year ago

Sellers

94

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
12Google$384.334.0★4792%falling

Product shelf

All 20 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Money well spent”

Quality-Overall12%

“Overall for the phone is very good quality”

Battery Life10%

“Good battery life”

Advertised Vs Actual Product6%

“As advertised”

Product Condition6%

“looks like brand new”

Ease Of Use4%

“It's easy to read”

Durability4%

“Is holding up well”

Efficiency3%

“Works Perfectly”

Display-Overall3%

“I like my Google fold it's really a nice change over the single display phones out there lol”

Display Resolution3%

“Great quality and the screen is very neat”

What buyers complain about

Durability17%

“Will not last”

Charging9%

“The phone does not charge at all”

Value For Money6%

“A bit over priced”

Battery Life6%

“horrible battery life”

Functionality-Overall5%

“no longer works”

Quality-Overall5%

“Junk”

Touch Screen4%

“Screen wentout”

Product Condition4%

“It looked like something that had been used”

Size-Overall3%

“Not fit for purpose”

Connectivity-Overall3%

“connectivity has been bad for me”

Top return reasons

  • Value For Money10%
  • Display-Overall9%
  • Touch Screen8%
  • Functionality-Overall8%
  • Battery Life7%
  • Connectivity-Overall6%
  • Advertised Vs Actual Product6%
  • Size-Overall5%
  • Charging4%
  • Compatibility-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.