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sim card

Skip it51/100

a small market ($1.1M/yr) — sim card doesn't clear our bar today.

Market/yr

$1.1M

Growth (1y)

+37.9%

Products

21

Brands

14

was 13 a year ago

Sellers

53

Price range

$3.01–$113.14

Returns

2.0%

Rating

4.0★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
34
×0.30
Growth
46
×0.30
Competition
47
×0.20
Quality gap
85
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +37.9% year over year.
38K19KHoliday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

29%Mint Mobile
  • Mint Mobile29%
  • Tello17%
  • Boost Mobile12%
  • US MOBILE10%
  • Ultra Mobile8%
  • T-Mobile5%
  • Other (8 brands)21%

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 53 sellers compete here.

Brands

14 rising

was 13 a year ago

Sellers

53

Top 5 brand share

75%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G CoverageTello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage
Tello$3.384.3★3,79917%falling
2
$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)
Mint Mobile$41.484.2★18,53614%rising
3
Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.
US MOBILE$4.444.2★2,28510%falling
4
$30/mo. Mint Mobile Phone Plan with Unlimited Talk Text & Data for 3 Months (3-in-1 SIM Card)$30/mo. Mint Mobile Phone Plan with Unlimited Talk Text & Data for 3 Months (3-in-1 SIM Card)
Mint Mobile$52.334.2★18,5369%falling
5
Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones OnlyBoost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones Only
Boost Mobile$8.323.9★5679%falling
6
$19/mo. Ultra Mobile Prepaid Phone Plan with Unlimited Talk Text and 4GB of 5G 4G LTE Data (SIM Card Kit)$19/mo. Ultra Mobile Prepaid Phone Plan with Unlimited Talk Text and 4GB of 5G 4G LTE Data (SIM Card Kit)
Ultra Mobile$19.393.9★2,0296%rising
7
SANDISK 128GB Extreme PRO SDXC UHS-I Memory Card - C10 U3 V30 4K UHD SD Card - SDSDXXD-128G-GN4INSANDISK 128GB Extreme PRO SDXC UHS-I Memory Card - C10 U3 V30 4K UHD SD Card - SDSDXXD-128G-GN4IN
Sandisk$29.194.8★88,5364%rising
8
SpeedTalk Mobile $5 Prepaid SIM Card Top Value Plan for Smartphones & Cellphones | 100 Minutes 100 Texts 100MB Data | 5G/4G LTE | Triple-Cut (Mini Micro Nano) | No Contract 30-Day ServiceSpeedTalk Mobile $5 Prepaid SIM Card Top Value Plan for Smartphones & Cellphones | 100 Minutes 100 Texts 100MB Data | 5G/4G LTE | Triple-Cut (Mini Micro Nano) | No Contract 30-Day Service
SpeedTalk Mobile$5.133.4★3,1544%rising
9
T-Mobile SIM Card R15 5G 4G LTE TMobile Triple Cut Nano Micro 3 in 1 Ultimate TMO Starter Pack with Simbros Simkey to Remove the sim Tray on Any Device!T-Mobile SIM Card R15 5G 4G LTE TMobile Triple Cut Nano Micro 3 in 1 Ultimate TMO Starter Pack with Simbros Simkey to Remove the sim Tray on Any Device!
SIMBROS$9.574.0★6864%falling
10
2 Pack Memory Card 64GB with Adapter High Speed TF Card UHS-I C10 A1 Memory TF Card for Tablet/Mobile Phone/Camera/Car Audio/Game Console (TF162 Red Gold 64GB)2 Pack Memory Card 64GB with Adapter High Speed TF Card UHS-I C10 A1 Memory TF Card for Tablet/Mobile Phone/Camera/Car Audio/Game Console (TF162 Red Gold 64GB)
Bliksem$21.334.5★14,8513%rising
11
$25/mo. Mint Mobile Phone Plan with 23GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)$25/mo. Mint Mobile Phone Plan with 23GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)
Mint Mobile$56.704.2★18,5363%rising
12
Boost Mobile Pick-a-Plan SIM Kit: Pick Your Plan at Activation | 3-in-1 Universal SIM | 5G/4G LTE Prepaid Wireless | Plans from $25$60/mo | Works with Unlocked PhoneBoost Mobile Pick-a-Plan SIM Kit: Pick Your Plan at Activation | 3-in-1 Universal SIM | 5G/4G LTE Prepaid Wireless | Plans from $25$60/mo | Works with Unlocked Phone
Boost Mobile$5.743.6★93%rising
13
$20/mo. Mint Mobile Phone Plan with 17GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)$20/mo. Mint Mobile Phone Plan with 17GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)
Mint Mobile$54.834.2★18,5362%rising
14
T-Mobile Prepaid SIM Card Unlimited Talk Text and Data in USA with 5GB Data in Canada and Mexico for 30 daysT-Mobile Prepaid SIM Card Unlimited Talk Text and Data in USA with 5GB Data in Canada and Mexico for 30 days
T-Mobile$27.753.4★1242%rising
15
Tracfone - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $15/mo up to $50/mo | Nation-Wide 4G LTE/5G CoverageTracfone - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $15/mo up to $50/mo | Nation-Wide 4G LTE/5G Coverage
Tracfone$5.254.2★5,7902%rising

Product shelf

All 21 tracked products in this niche.

Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage

Tello Mobile - US Prepaid SIM Card (3 in 1) | Bring Your Own Phone Kit | Phone Plans Starting at $5/mo up to $25/mo | Nation-Wide 4G LTE/5G Coverage

Tello

$3.384.3★3,799 reviews

$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)

$15/mo. Mint Mobile Phone Plan with 6GB of 5G-4G LTE Data + Unlimited Talk & Text for 3 Months (3-in-1 SIM Card)

Mint Mobile

$41.484.2★18,536 reviews

Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.

Prepaid SIM Card (US Mobile) - Custom Plans from $4/mo. Unlimited Plans from $17/mo.

US MOBILE

$4.444.2★2,285 reviews

$30/mo. Mint Mobile Phone Plan with Unlimited Talk Text & Data for 3 Months (3-in-1 SIM Card)

$30/mo. Mint Mobile Phone Plan with Unlimited Talk Text & Data for 3 Months (3-in-1 SIM Card)

Mint Mobile

$52.334.2★18,536 reviews

Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones Only

Boost Mobile SIM Kit | $25/mo Forever Unlimited Plan with Auto-Pay | Unlimited Talk Text & Data | First Month Included with Purchase | US Phones Only

Boost Mobile

$8.323.9★567 reviews

$19/mo. Ultra Mobile Prepaid Phone Plan with Unlimited Talk Text and 4GB of 5G 4G LTE Data (SIM Card Kit)

$19/mo. Ultra Mobile Prepaid Phone Plan with Unlimited Talk Text and 4GB of 5G 4G LTE Data (SIM Card Kit)

Ultra Mobile

$19.393.9★2,029 reviews

SANDISK 128GB Extreme PRO SDXC UHS-I Memory Card - C10 U3 V30 4K UHD SD Card - SDSDXXD-128G-GN4IN

SANDISK 128GB Extreme PRO SDXC UHS-I Memory Card - C10 U3 V30 4K UHD SD Card - SDSDXXD-128G-GN4IN

Sandisk

$29.194.8★88,536 reviews

SpeedTalk Mobile $5 Prepaid SIM Card Top Value Plan for Smartphones & Cellphones | 100 Minutes 100 Texts 100MB Data | 5G/4G LTE | Triple-Cut (Mini Micro Nano) | No Contract 30-Day Service

SpeedTalk Mobile $5 Prepaid SIM Card Top Value Plan for Smartphones & Cellphones | 100 Minutes 100 Texts 100MB Data | 5G/4G LTE | Triple-Cut (Mini Micro Nano) | No Contract 30-Day Service

SpeedTalk Mobile

$5.133.4★3,154 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good price”

Assembly/Installation10%

“Easy to install”

Quality-Overall10%

“Excellent product”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product7%

“As Advertised”

Storage Capacity7%

“Plenty of space”

Compatibility-Overall6%

“No problem with compatibility”

Data Transfer Speed5%

“have a fast transfer rate”

Connectivity-Overall4%

“Good reception in general”

Efficiency4%

“Works great”

What buyers complain about

Functionality-Overall24%

“problems”

Value For Money12%

“Dislike the price”

Compatibility-Overall11%

“Claim to be compatible was not”

Connectivity-Overall6%

“Poor network, poor service”

Quality-Overall5%

“No quality control”

Ethical Trade/Fair Trade3%

“Tello is a scam of a company”

Ease Of Use3%

“Hard to use”

Durability3%

“Corrupted After a SINGLE USE”

Product Condition3%

“Arrived used”

Advertised Vs Actual Product3%

“Contrary to the advertisement”

Top return reasons

  • Size-Overall33%
  • Compatibility-Overall25%
  • Functionality-Overall16%
  • Value For Money10%
  • Advertised Vs Actual Product3%
  • Camera Quality2%
  • Connectivity-Overall2%
  • Storage Capacity2%
  • Defective Material/Parts2%
  • Product Condition1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.