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phone purse

Skip it52/100

a small market ($104K/yr) — phone purse doesn't clear our bar today.

Market/yr

$104K

Growth (1y)

+380.3%

Products

38

Brands

28

was 50 a year ago

Sellers

45

Price range

$6.57–$55.45

Returns

6.4%

Rating

4.4★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
91
×0.30
Competition
69
×0.20
Quality gap
47
×0.10
Returns
46
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +380.3% year over year.
68K34KHoliday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Competition

25%Tiostep
  • Tiostep25%
  • BAGSMART10%
  • BOSTANTEN9%
  • JANKS7%
  • XANGNIER6%
  • YFWE5%
  • Other (22 brands)38%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 28 brands and 45 sellers compete here.

Brands

28 falling

was 50 a year ago

Sellers

45

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 38 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Nice and small”

Quality-Overall11%

“Good quality, Makes you feel secure”

Portability7%

“Easy to carry”

Ease Of Use6%

“Easy to carry”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“Great value for money”

Pockets/Compartments5%

“Lots of pockets”

Weight Light4%

“These bags are the perfect size and super lightweight, which I love”

Comfort-Overall3%

“Sturdy, comfortable”

Color3%

“Good color options”

What buyers complain about

Size-Overall19%

“way too tight”

Durability7%

“Break easily”

Strap/String Quality7%

“Missing Strap”

Quality-Overall6%

“Not made well”

Color2%

“Very wrong color”

Material Quality2%

“I was not very happy with the material”

Zipper Quality2%

“Broken zipper”

Charging2%

“cant hook up charger”

Ease Of Use2%

“making it difficult to remove”

Weight Heavy2%

“A Heavy phone not good to use with this product”

Top return reasons

  • Size-Overall51%
  • Material Quality6%
  • Advertised Vs Actual Product4%
  • Strap/String Quality4%
  • Color3%
  • Quality-Overall3%
  • Length3%
  • Shape/Style2%
  • Pockets/Compartments2%
  • Weight Heavy2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.