Skip to content

phone lanyard

Worth a look60/100

phone lanyard shows demand growing +277.3%, but a small market ($1.8M/yr) keeps it on the watch list.

Market/yr

$1.8M

Growth (1y)

+277.3%

Products

23

Brands

16

was 36 a year ago

Sellers

20

Price range

$6.58–$29.56

Returns

4.6%

Rating

4.4★

60/100

Worth a look

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
47
×0.30
Growth
84
×0.30
Competition
51
×0.20
Quality gap
48
×0.10
Returns
63
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +277.3% year over year.
211K106KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.6×

Competition

26%CACOE
  • CACOE26%
  • SURPHY16%
  • Tiostep13%
  • Yonlevres9%
  • MoKo5%
  • XANGNIER5%
  • Other (10 brands)27%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 20 sellers compete here.

Brands

16 falling

was 36 a year ago

Sellers

20

Top 5 brand share

68%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 23 tracked products in this niche.

CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)

CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)

CACOE

$9.644.4★10,278 reviews

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black

Tiostep

$12.694.4★1,943 reviews

Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials

Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials

Yonlevres

$8.154.5★2,279 reviews

SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray

SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray

SURPHY

$8.634.6★4,737 reviews

SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple

SURPHY Phone Lanyard for Cellphone Case Phone Strap Crossbody with 2 Pack Tether Tab Premium Metal Buckles Cellphone Lanyard Crossbody for Women and Men Pink & Purple

SURPHY

$13.024.4★3,205 reviews

MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black

MoKo Anti-theft Phone Tether Phone Lanyard Retractable Steel Line Cellphone Strap with Locking Carabiner and Metal 360 Tether Tab for Outdoor Skiing Hiking Climbing Fishing Black

MoKo

$14.213.9★228 reviews

Doormoon Phone Lanyard Universal Adjustable Neck Strap for Phone Case Keys ID Badges Cell Phone Lanyard Compatible with iPhone Samsung Most Smartphones 2 Pack Black Black

Doormoon Phone Lanyard Universal Adjustable Neck Strap for Phone Case Keys ID Badges Cell Phone Lanyard Compatible with iPhone Samsung Most Smartphones 2 Pack Black Black

Doormoon

$7.934.5★4,172 reviews

CACOE Cell Phone Lanyard 2 Pcs-1 Pcs Adjustable Neck Strap 1 Pcs Wrist Strap 2 Pcs Pads Universal Crossbody Multifuctional Compatible with Most Smartphones(Black)

CACOE Cell Phone Lanyard 2 Pcs-1 Pcs Adjustable Neck Strap 1 Pcs Wrist Strap 2 Pcs Pads Universal Crossbody Multifuctional Compatible with Most Smartphones(Black)

CACOE

$8.184.4★4,423 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Decent quality”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product9%

“Does the job”

Strength7%

“the cord is very strong”

Security5%

“Very secure”

Portability5%

“Great for Travel”

Value For Money5%

“Good value for money”

Size-Overall5%

“Love the length”

Durability4%

“Durable product”

Comfort-Overall4%

“Comfortable to wear”

What buyers complain about

Durability14%

“Doesnt last”

Charging10%

“Difficult Charging”

Size-Overall8%

“Doesn't fit”

Quality-Overall6%

“Cheap poor quality”

Strength5%

“not that strong”

Weight Heavy4%

“Heavy bulky”

Functionality-Overall3%

“completely not functional”

Compatibility-Overall3%

“Doesnt work with the case”

Ease Of Use3%

“I cant use it”

Instructions/User Manual/Troubleshooting3%

“No instructions at all”

Top return reasons

  • Size-Overall21%
  • Length11%
  • Advertised Vs Actual Product7%
  • Functionality-Overall6%
  • Compatibility-Overall5%
  • Quality-Overall5%
  • Value For Money4%
  • Charging4%
  • Weight Heavy4%
  • Defective Material/Parts4%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.