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phi mu

Skip it47/100

a small market ($7K/yr) — phi mu doesn't clear our bar today.

Market/yr

$7K

Growth (1y)

+332.5%

Products

20

Brands

6

was 14 a year ago

Sellers

7

Price range

$8.06–$54.20

Returns

2.2%

Rating

4.5★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
0
×0.30
Growth
88
×0.30
Competition
38
×0.20
Quality gap
44
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +332.5% year over year.
6K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.9×

Competition

81%Sorority Shop
  • Sorority Shop81%
  • Go Greek Chic9%
  • Greekgear4%
  • BETANAS2%
  • Sorority Letters Shop2%
  • iPuppy2%
  • Other0%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 7 sellers compete here.

Brands

6 falling

was 14 a year ago

Sellers

7

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter DesignSorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design
Sorority Shop$8.983.6★331%rising
2
Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority GiftsSorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts
Sorority Shop$14.894.6★814%rising
3
Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and CashSorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash
Sorority Shop$8.934.4★677%rising
4
Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)
Go Greek Chic$28.153.8★196%rising
5
Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy PinkSorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink
Sorority Shop$28.514.7★276%rising
6
Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm ParaphernaliaSorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia
Sorority Shop$8.984.4★204%falling
7
Greekgear Phi Mu Lettered Crewneck Small Light PinkGreekgear Phi Mu Lettered Crewneck Small Light Pink
Greekgear$54.200.0★04%rising
8
Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window StickerSorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker
Sorority Shop$8.064.9★204%falling
9
Phi Mu Pom Pom Beanie Hat PinkPhi Mu Pom Pom Beanie Hat Pink
Sorority Shop$26.434.9★852%falling
10
Sorority Shop Phi Mu Vintage Motel KeychainSorority Shop Phi Mu Vintage Motel Keychain
Sorority Shop$8.534.7★382%falling
11
Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - PinkGo Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink
Go Greek Chic$39.054.5★122%flat
12
BETANAS Sticker 50 PCS with 5 Sheets Vinyl Decal Phi Removable Car Laptop M Bottle Waterproof Females Label Phone Skateboard Guitar Luggage PC Motorcycle Bike Funny GiftBETANAS Sticker 50 PCS with 5 Sheets Vinyl Decal Phi Removable Car Laptop M Bottle Waterproof Females Label Phone Skateboard Guitar Luggage PC Motorcycle Bike Funny Gift
BETANAS$9.944.6★1042%falling
13
Sorority Shop Phi Mu Bracelet Woven Bracelet White and Gold Design with PM Sorority Name and Tassels Greek Sorority Jewelry and Big Little Sorority GiftsSorority Shop Phi Mu Bracelet Woven Bracelet White and Gold Design with PM Sorority Name and Tassels Greek Sorority Jewelry and Big Little Sorority Gifts
Sorority Shop$14.944.6★32%falling
14
Phi Mu Sorority Flannel Boxers - Phi Mu Boxer Shorts - Phi Mu Greek Letter Sleepwear Pajama Bottoms (Pink Orchid Medium)Phi Mu Sorority Flannel Boxers - Phi Mu Boxer Shorts - Phi Mu Greek Letter Sleepwear Pajama Bottoms (Pink Orchid Medium)
Sorority Letters Shop$37.974.8★72%rising
15
Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.
iPuppy$25.914.7★62%falling

Product shelf

All 20 tracked products in this niche.

Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design

Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design

Sorority Shop

$8.983.6★3 reviews

Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts

Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts

Sorority Shop

$14.894.6★8 reviews

Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash

Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash

Sorority Shop

$8.934.4★67 reviews

Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)

Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)

Go Greek Chic

$28.153.8★19 reviews

Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink

Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink

Sorority Shop

$28.514.7★27 reviews

Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia

Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia

Sorority Shop

$8.984.4★20 reviews

Greekgear Phi Mu Lettered Crewneck Small Light Pink

Greekgear Phi Mu Lettered Crewneck Small Light Pink

Greekgear

$54.200.0★0 reviews

Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker

Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker

Sorority Shop

$8.064.9★20 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money100%

“Great price”

What buyers complain about

Top return reasons

  • Quality-Overall33%
  • Add-Ons/Attachments17%
  • Waist Fit17%
  • Brightness/Shine/Glow17%
  • Size-Overall17%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.