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iphone xr

Worth a look55/100

iphone xr shows low returns (1.6%), but a concentrated shelf (top 5 take 65% of clicks) keeps it on the watch list.

Market/yr

$2.4M

Growth (1y)

+60.0%

Products

17

Brands

3

was 3 a year ago

Sellers

142

Price range

$93.30–$200.47

Returns

1.6%

Rating

4.1★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
52
×0.30
Growth
53
×0.30
Competition
38
×0.20
Quality gap
75
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 96 weeks — +60.0% year over year.
73K36KHoliday '24Spike '25Black Friday '25Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 1.7×

Competition

84%Apple
  • Apple84%
  • AT&T Prepaid14%
  • Straight Talk2%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 142 sellers compete here.

Brands

3 flat

was 3 a year ago

Sellers

142

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1Apple$152.194.4★60,89831%falling
2Apple$155.004.2★21,68810%rising
3AT&T Prepaid$148.523.8★1339%rising
4Apple$161.394.2★21,6888%rising
5Apple$175.304.2★60,3516%falling
7AT&T Prepaid$140.983.5★1065%falling
12Apple$176.534.0★19,2382%flat
13Apple$200.474.1★35,6492%falling
14Straight Talk$93.303.9★2772%rising

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Worth it”

Quality-Overall18%

“Good product from good seller”

Battery Life11%

“Battery life is amazing”

Advertised Vs Actual Product7%

“Great as advertised”

Product Condition6%

“Like brand new”

Efficiency5%

“Working good”

Durability4%

“Work great no issue over two years”

Functionality-Overall3%

“This is a great phone works very well”

Ease Of Use2%

“This phone is easy to use”

Charging2%

“it charges to 100 percent quickly”

What buyers complain about

Battery Life17%

“Battery is dead”

Durability14%

“breaks easily good value for children”

Charging12%

“Won't hold a charge”

Functionality-Overall8%

“Doesnt work”

Quality-Overall6%

“Crap product”

Heating4%

“Phone kept overheating”

Connectivity-Overall2%

“This phone had a bad wifi”

Value For Money2%

“costs me more money”

Touch Screen2%

“sometimes doesn't respond when I touch the screen”

Audio Quality2%

“Audio quality sucks”

Top return reasons

  • Size-Overall11%
  • Functionality-Overall11%
  • Charging11%
  • Battery Life10%
  • Value For Money6%
  • Touch Screen5%
  • Compatibility-Overall4%
  • Advertised Vs Actual Product4%
  • Defective Material/Parts3%
  • Display-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.