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iphone se 3rd generation

Worth a look54/100

iphone se 3rd generation shows low returns (1.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market/yr

$2.9M

Growth (1y)

+89.0%

Products

15

Brands

3

was 2 a year ago

Sellers

144

Price range

$63.32–$404.66

Returns

1.8%

Rating

4.1★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
54
×0.30
Growth
62
×0.30
Competition
16
×0.20
Quality gap
81
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 101 weeks — +89.0% year over year.
83K42KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Aug '24Nov '24Mar '25Jul '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.7×

Competition

86%Apple
  • Apple86%
  • Straight Talk13%
  • Plum2%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 144 sellers compete here.

Brands

3 rising

was 2 a year ago

Sellers

144

Top 5 brand share

100%

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life17%

“Battery life is good”

Value For Money16%

“Good price”

Product Condition11%

“Brand new phone”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product8%

“As advertised”

Durability3%

“is still holding up good”

Size-Overall3%

“Perfect fit”

Charging3%

“it charges to 100 percent quickly”

Assembly/Installation3%

“Was smooth setting up”

Software/Application3%

“now it can download the latest apps”

What buyers complain about

Battery Life19%

“The battery quality is horrible”

Durability10%

“should be more durable”

Charging9%

“Phone Does Not Hold Charge”

Functionality-Overall6%

“Phone barely works”

Heating5%

“Phone gets hot while charging”

Connectivity-Overall4%

“Bluetooth doesnt connect to Apple products”

Quality-Overall4%

“This useless piece of garbage is honestly worthrlss”

Value For Money4%

“possibly front another $400+ because THEY shipped a defective product”

Assembly/Installation3%

“Wasted hours trying to get it set up”

Touch/Button Controls2%

“Touchscreen does not work”

Top return reasons

  • Size-Overall13%
  • Battery Life12%
  • Functionality-Overall10%
  • Charging8%
  • Value For Money6%
  • Touch/Button Controls5%
  • Touch Screen5%
  • Advertised Vs Actual Product4%
  • Compatibility-Overall4%
  • Connectivity-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.