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iphone 8 plus

Launch it63/100

iphone 8 plus clears our launch bar: a $3.7M/yr market growing +83.4% with returns at 1.7%.

Market/yr

$3.7M

Growth (1y)

+83.4%

Products

28

Brands

6

was 8 a year ago

Sellers

170

Price range

$39.79–$404.66

Returns

1.7%

Rating

3.9★

63/100

Launch it

Scored 63/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
57
×0.30
Growth
60
×0.30
Competition
53
×0.20
Quality gap
87
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 101 weeks — +83.4% year over year.
68K34KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Aug '24Nov '24Mar '25Jul '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

65%Apple
  • Apple65%
  • Straight Talk13%
  • Plum12%
  • AT&T Prepaid8%
  • Ubglcs i2%
  • Cutwif1%
  • Other0%

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 170 sellers compete here.

Brands

6 falling

was 8 a year ago

Sellers

170

Top 5 brand share

99%

#ProductBrandPriceRatingReviewsClick shareTrend
1Straight Talk$93.303.9★27713%rising
6Plum$126.034.3★9846%falling
7AT&T Prepaid$148.523.8★1334%rising
8Apple$152.194.4★60,8984%falling
11AT&T Prepaid$140.983.5★1062%falling
13Apple$161.394.2★21,6882%rising
14Apple$155.004.2★21,6882%flat
15Apple$151.083.5★1082%falling

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Value for money”

Battery Life16%

“Battery life is amazing”

Quality-Overall13%

“Excellent product”

Product Condition9%

“Brand new phone”

Advertised Vs Actual Product8%

“As advertised”

Durability3%

“Work great no issue over two years”

Efficiency3%

“Working good”

Charging3%

“it charges pretty fast too”

Functionality-Overall3%

“Works fine”

Size-Overall2%

“I like the size”

What buyers complain about

Battery Life18%

“Battery is no good”

Charging11%

“Wont charge”

Durability10%

“Doesnt last”

Functionality-Overall6%

“Never worked”

Quality-Overall6%

“Crap product”

Connectivity-Overall3%

“This phone had a bad wifi”

Heating3%

“with possible extreme overheating”

Value For Money3%

“Not worth price”

Touch/Button Controls3%

“Sticky buttons”

Audio Quality2%

“Audio quality sucks”

Top return reasons

  • Battery Life11%
  • Size-Overall11%
  • Functionality-Overall10%
  • Charging9%
  • Value For Money6%
  • Touch Screen5%
  • Advertised Vs Actual Product4%
  • Compatibility-Overall4%
  • Touch/Button Controls4%
  • Defective Material/Parts3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.