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iphone 12 screen protector

Skip it41/100

a concentrated shelf (top 5 take 79% of clicks) — iphone 12 screen protector doesn't clear our bar today.

Market/yr

$2.2M

Growth (1y)

-2.5%

Products

12

Brands

9

was 9 a year ago

Sellers

20

Price range

$4.06–$17.51

Returns

1.4%

Rating

4.5★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
51
×0.30
Growth
31
×0.30
Competition
16
×0.20
Quality gap
41
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — -2.5% year over year.
66K33KHoliday '24Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Sep · busiest ÷ quietest = 2.0×

Competition

47%Ailun
  • Ailun47%
  • NEW'C24%
  • TOCOL8%
  • UNBREAKcable5%
  • HPTech5%
  • Milomdoi4%
  • Other (3 brands)7%

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 20 sellers compete here.

Brands

9 flat

was 9 a year ago

Sellers

20

Top 5 brand share

88%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 12 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Drop/Impact Protection16%

“Good Protection”

Quality-Overall15%

“BEST QUALITY”

Value For Money12%

“Good value for money”

Assembly/Installation11%

“great installation”

Size-Overall10%

“Fits perfectly”

Ease Of Use9%

“Easy peasy”

Advertised Vs Actual Product7%

“As advertised”

Durability4%

“it has not cracked or taken any damage”

Efficiency2%

“It works”

Security2%

“Really like the privacy feature”

What buyers complain about

Size-Overall17%

“Doesnt fit”

Durability14%

“Breaks easy”

Adhesion/Stickiness9%

“poor adhesion”

Security9%

“Does not protect privacy screen”

Quality-Overall6%

“Poor quality control”

Compatibility-Overall5%

“it does not fit iPhone 12 pro as stated in the description”

Value For Money3%

“Waste of money at this point”

Advertised Vs Actual Product3%

“I wish I could give a zero rating cause this is clearly false advertising”

Thickness3%

“Not deep enough”

Display-Overall3%

“Screen is flemsy”

Top return reasons

  • Size-Overall68%
  • Compatibility-Overall10%
  • Adhesion/Stickiness4%
  • Value For Money4%
  • Functionality-Overall2%
  • Advertised Vs Actual Product2%
  • Touch Screen1%
  • Defective Material/Parts1%
  • Quality-Overall1%
  • Display-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.