apple pencil
Worth a look57/100apple pencil shows a $19.9M/yr market, but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list.
Market/yr
$19.9M
Growth (1y)
+79.0%
Products
8
Brands
7
was 7 a year ago
Sellers
25
Price range
$10.10–$94.61
Returns
2.4%
Rating
4.6★
Worth a look
Scored 57/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +79.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Dec · busiest ÷ quietest = 2.7×
Competition
- Apple61%
- JAMJAKE13%
- Penlike12%
- metapen5%
- Hastraith5%
- DEGGE2%
- Other (1 brands)2%
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 25 sellers compete here.
Brands
7 flat
was 7 a year ago
Sellers
25
Top 5 brand share
95%
Product shelf
All 8 tracked products in this niche.
Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C
Apple
$65.724.6★11,206 reviews
Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically
Apple
$94.614.6★9,415 reviews
JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White
JAMJAKE
$18.194.4★101,301 reviews
Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity
Penlike
$10.224.7★3,423 reviews
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
metapen
$15.964.5★56,240 reviews
Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White
Hastraith
$10.324.6★5,519 reviews
DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3
DEGGE
$10.104.5★4,700 reviews
Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch
JvKzaen
$10.854.6★4,171 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“easy to pair”
“Amazing quality”
“Charges fast”
“Easy use”
“Connects great”
“Battery last long”
“Just as pictured”
“Colors are so pretty”
“The setup is flawless”
What buyers complain about
“Battery wont charge”
“Not functional”
“Doesn't Last”
“would not pair”
“Never connected”
“It is much lower quality than expected”
“Way too expensive”
“Poor magnet”
“There is no power button”
“Hard to turn on”
Top return reasons
- Compatibility-Overall58%
- Functionality-Overall11%
- Connectivity-Overall11%
- Charging7%
- Value For Money3%
- Defective Material/Parts1%
- Advertised Vs Actual Product1%
- Product Condition1%
- Magnetic Strength/Adsorption1%
- Size-Overall1%