zoya nail polish
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Great$11.50–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,395.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 459K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- ZOYA100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZOYA Nail Polish Zanna 0.5 Fluid Ounce
ZOYA$11.984.4★1,196 rev
ZOYA Madison Nail Polish Softest Pale Pink Sheer Milky Cream Polish Cool-Tone French Manicure Base Big10Free Vegan 0.5 fl oz
ZOYA$12.044.4★1,778 rev
Zoya Polish Quad Nail Polish Under The Mistletoe 0.5 Fl Oz (Pack of 4)
ZOYA$19.524.5★4,917 rev
ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz
ZOYA$12.174.4★1,196 rev
Zoya Polish Quad Nail Polish Fa La La La La
ZOYA$16.324.6★1,997 rev
Newest
by launch date
ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz
ZOYA$15.271 rev
ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz
ZOYA$12.171,196 rev
ZOYA Nail-Polish Eleni 0.5 fl. oz.
ZOYA$12.061,379 rev
ZOYA Agnes Nail Polish Warm Blush Pink Nude Cream Polish Warm-Tone Innocence Spring Color Long-Wear Big10Free Vegan 0.5 fl oz
ZOYA$12.13663 rev
ZOYA Nail Polish Missy
ZOYA$12.261,196 rev
Trending
90-day click momentumZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz
ZOYA$15.275.0★
ZOYA Happi Nail Polish Pink Mauve Duochrome Polish with Frosty Gold Shift Cool-Tone Peachy Pink Color Big10Free Vegan 0.5 fl oz
ZOYA$12.154.4★
ZOYA Elodie Nail Polish Bright Fresh Warm Melon Pink Cream Polish with Coral Touch Warm-Tone Summer Color Big10Free Vegan 0.5 fl oz
ZOYA$12.164.3★
ZOYA Lola Nail Polish Ultra-Bright Neon Fuchsia Polish with Blue-Violet Duochrome Shimmer Cool-Tone Summer Color Big10Free Vegan 0.5 fl oz
ZOYA$11.784.4★
ZOYA Nail Polish Missy
ZOYA$12.264.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good quality nail polish”
“Great value”
“provided a consistent finish”
“Almost completely odorless”
“Gentle on my nails”
“Clean polish, non toxic”
“They are great colors, very durable”
“easy to apply”
“cleaning every day”
What buyers complain about
“Ugly Color”
“Expensive and it chips after one day”
“Not the color pictured”
“ok. Not the best remover ever”
“the cons are that they take a long time to dry on the nails”
“Not for Gel Polish”
“Doesnt last at all”
“The bottle size is kind of small”
“Clear coat! Waste!!@ This color sucks! I need color not a translucent junk!”
“at least does not smell awful still have to rub several times”