yellow nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Growth
Great+106.9%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad9,832.04avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 195K searches
Price range
Bad$1.08–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
128
Top-5 brand share
78%
Open market
19%
- essie25%
- Sally Hansen24%
- OPI17%
- beetles Gel Polish7%
- CANNI6%
- L.A. COLORS4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection
OPI$11.884.6★91,450 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color
Sally Hansen$6.244.3★3,866 rev
Sally Hansen Insta Dri Nail Polish City Chic Collection My Ca-banana 0.31 Fl Oz
Sally Hansen$6.064.3★3,866 rev
essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz
essie$9.384.6★4,551 rev
OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying
OPI$8.664.3★9,595 rev
Newest
by launch date
Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.8314,776 rev
OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.98572 rev
essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.532,190 rev
Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit
Morovan$9.661,853 rev
OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.95142 rev
Trending
90-day click momentumSally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz
Sally Hansen$7.834.4★
Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit
Morovan$9.664.3★
modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women
modelones$7.244.6★
essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz
essie$9.534.4★
OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026
OPI$11.984.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +106.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid Colors”
“The quality is just like the gel at a salon”
“Good price”
“Easy to Use”
“Durable”
“Easy to Apply”
“They glide on with ease”
“love the little stand to put the nails on to paint them”
“Dries quickly”
“exactly as shown in the description”
What buyers complain about
“Color is off”
“sizes are small”
“WONT DRY”
“the brush is a little thick though”
“several bottles were leaking”
“Not at all as pictured”
“Low quality”
“The paint is horrible”
“Too cheap”
“Not as expect d it did not last one day”