yellow gel nail polish
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$320K$320K/yr · 477K searches
Price range
Good$4.53–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Review moat
Bad7,740.91avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
17
Top-5 brand share
77%
Open market
17%
- beetles Gel Polish30%
- GAOY19%
- CANNI14%
- MelodySusie7%
- JODSONE7%
- DAISY DND6%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow
GAOY$6.734.4★12,989 rev
Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails
beetles Gel Polish$7.894.4★53,698 rev
JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)
JODSONE$4.534.4★877 rev
Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails
beetles Gel Polish$7.704.4★53,698 rev
CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY
CANNI$6.834.4★4,482 rev
Newest
by launch date
Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$11.3638 rev
Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women
beetles Gel Polish$14.4411 rev
Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday
beetles Gel Polish$7.05822 rev
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.4225 rev
Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women
Makartt$7.112,902 rev
Trending
90-day click momentum
Beetles Pro Pastel Yellow Gel Nail Polish - Creamy Sunshine HEMA-Free & TPO-Free 15ml Pastel Butter Yellow Gel Polish UV LED Soak Off Gel for Salon & Home Use
beetles Gel Polish$8.544.3★
Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday
beetles Gel Polish$7.054.4★
Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art
beetles Gel Polish$11.365.0★
Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women
beetles Gel Polish$14.444.5★
OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz
OPI$21.424.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“Great variety”
“Good price”
“Easy to Use”
“good paints”
“The durability is excellent”
“Applies nicely”
“Perfect size”
“soft enough to look stylish”
“The coverage is good”
What buyers complain about
“sizes are small”
“Misleading colors”
“several bottles were leaking”
“Too Thick”
“Takes too long to dry”
“nail polish peels off after a day”
“Low quality”
“Wont last”
“So kind of misleading”
“not very good coverage”