wicked nails
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great228.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Price range
Okay$4.55–$18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$40K$40K/yr · 149K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
23
Top-5 brand share
97%
Open market
2%
- imPRESS48%
- KISS42%
- Allvounail4%
- CJDLTS2%
- GUjianzhi1%
- xo, Fetti1%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
KISS$9.944.3★21 rev
Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$9.674.2★280 rev
Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$9.804.2★280 rev
Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$7.074.2★280 rev
WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$8.714.4★236 rev
Newest
by launch dateKISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
KISS$9.9421 rev
Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$9.67280 rev
Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$9.80280 rev
Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$7.07280 rev
KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
KISS$9.0121 rev
Trending
90-day click momentum
24Pcs Dark Green Press on Nails Medium Almond French Tip Fake Nails with Silver Gilding Star Design 3D Leaves False Nails Full Cover Artificial Glue on Nails Glossy Stick on Nails for Women Manicure
WBRRFJJ$6.463.9★
Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$9.804.2★
KISS X WICKED: FOR GOOD Press On Nails Almond My Future Is Unlimited Green Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
KISS$10.774.3★
KISS X WICKED: FOR GOOD Press On Nails Good News Glinda Pink Medium Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
KISS$8.834.3★
imPRESS X WICKED: FOR GOOD Press On Nails Know Your Power Blue Short Squoval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
imPRESS$10.974.2★
Demand
Weekly Amazon search volume, last 33 weeks — -53.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“this brand stays on”
“Long lasting color”
“The cat eye has an amazing shimmer to it”
“The design is cute”
“Kiss's jelly tab adhesives are the best”
“Great nails”
“great for beginners”
“they fit well”
“Easy to apply”
“They were cheap enough though so Im not mad”
What buyers complain about
“broke within 3 days”
“The adhesive was very poor compared to other designs”
“very cheaply made”
“Some of the nails look nothing like the pictures do”
“some decals run big”
“Fragile”
“the color has almost chipped off every nail”
“Cheap designs”
“Thicker nail”
“the polish already chipped”