white nail stickers
Launch itA $1.1M/yr market growing +18.3% this quarter with returns at 1.1% — clears our launch bar.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 4.6M searches
Review moat
Good713.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.91–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.64avg listing price — sweet spot $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
123
Top-5 brand share
88%
Open market
11%
- heyhae44%
- Dashing Diva36%
- Maitys3%
- Oauee2%
- Sassy Saints2%
- Beaolata2%
- Open — no brand owns it (11 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 97 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dashing Diva Gloss Nail Strips - Crystal Clear - UV Free Chip Resistant Long Lasting Gel Stickers - Contains 32 Wraps 1 Prep Pad 1 File
Dashing Diva$7.534.1★1,511 rev
Dashing Diva Gloss Nail Strips - Lavender Dreams - UV Free Chip Resistant Long Lasting Gel Stickers - Contains 32 Wraps 1 Prep Pad 1 File
Dashing Diva$7.944.1★1,511 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Solid Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Strawberry Picking?
heyhae$9.644.1★2,144 rev
Dashing Diva Gloss Nail Strips 5-in-1 Kit - Best of Nudes - UV Free Chip Resistant Long Lasting Gel Nail Stickers - Contains 110 wraps 5 prep pads 2 nail files
Dashing Diva$24.424.2★211 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Marble Pink Spring | Easy Apply & Remove Salon Quality | Includes 28 Strips 1 Prep Pads Nail File & Wooden stick - Hey Sunset Drive?
heyhae$10.794.2★613 rev
Newest
by launch date
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed | Beige French | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Summer Vibes
heyhae$9.9527 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Blue Ombre Glitter | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Starburst Glow
heyhae$13.9434 rev
Hey Spark the Night
heyhae$13.9042 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Let Love Bloom
heyhae$13.0028 rev
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Ombre | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Simply You
heyhae$9.3047 rev
Trending
90-day click momentum
ruyeefam Nail Polish Strips (No UV Lamp Needed) - 22 Pcs Salon Quality Gel Nail Stickers - Long Lasting Wraps (Loft Light Nude)
ruyeefam$7.824.5★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Gold Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Golden Goddess
heyhae$13.284.6★
Sassy Saints | Sugar Glaze | Gel Nail Strips | Easy to Apply & Remove | Non-Toxic Hema & TPO Free | No UV Lamp Needed | Pink
Sassy Saints$22.082.6★
6PCS Full Nail Wraps Gel Nail Stickers Nail Full Wraps Nail Polish Strips Full Cover Pink Purple Blue Nail Glitter Gradient Self-Adhesive Nail Decals Nail Art Supplies for Women Manicure Decoration
FBABFBUO$7.923.6★
Heyhae Semi Cured Gel Nail Strips | No LED Lamp Needed |Pink Floral | Easy Apply & Remove Salon Quality | Includes 28 Strips 2 Prep Pads Nail File & Wooden Stick - Hey Let Love Bloom
heyhae$13.004.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put on”
“EASY TO APPLY”
“vibrant colors”
“Affordable Quality Results”
“hold up very well”
“Great value”
“design is beautiful”
“excellent adhesion”
“Its easy to select one that fits properly”
“Great shape”
What buyers complain about
“not very durable”
“Poor adhesion”
“Color not as pictured”
“Bad quality”
“They are tiny”
“The gel is quite thick”
“Difficult to use”
“Waste of Money”
“Does not work as indicated”
“Very difficult to apply”