white cat eye gel polish
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.66–$36.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,703.74avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 433K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
17
Top-5 brand share
96%
Open market
3%
- Born Pretty75%
- Double Rhythm11%
- GAOY6%
- beetles Gel Polish2%
- modelones2%
- MAYCHAO1%
- Open — no brand owns it (5 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Born Pretty 9D Cat Magnetic Eye Gel Nail Polish Holographic Rainbow Gel Polish Blue Purple Soak Off U V LED Gel Polish Nail Art Design Manicure Salon DIY Home 15ML
Born Pretty$7.193.9★5,058 rev
Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Jelly Silver-MC1099)
Double Rhythm$7.824.1★3,179 rev
Born Pretty Magnetic Gel Nail Polish Moonlight White Cat Magnetic Eye Gel Polish White Auroras Nail Polish Nail Art Vanish 15ML
Born Pretty$7.504.2★1,603 rev
Born Pretty Gel Top Coat 15ml Gloss Base and Top Coat Set No Wipe Super Top Gel Not Chip or Peel and Long Lasting Base Gel Top Gel for Nail Art
Born Pretty$5.894.5★905 rev
Born Pretty Cat Magnetic Gel Nail Polish 9D Chameleon Holorgraphic Cat Magnetic Eye Gel Polish Glitter Gel Polish Set 6PCS
Born Pretty$14.704.0★2,550 rev
Newest
by launch date
Double Rhythm 15ML Glitter Gel Polish Shimmer Reflective Holographic Color Magnetic for Nail Art Salon DIY at Home (Snow Glitter-B1211)
Double Rhythm$7.992,124 rev
Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat
Born Pretty$10.361,288 rev
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.303,258 rev
Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Milky White Silver-MC1302)
Double Rhythm$7.813,179 rev
Born Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.616,187 rev
Trending
90-day click momentumDouble Rhythm 15ML Glitter Gel Polish Shimmer Reflective Holographic Color Magnetic for Nail Art Salon DIY at Home (Snow Glitter-B1211)
Double Rhythm$7.994.6★
Born Pretty Nude Pink Gel Nail Polish Set 6 Colors Skin Tone Pastel Nude Solft Light Pink Rose Red Netural Gel Polish Soak off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home
Born Pretty$9.614.3★
Born Pretty Nude Gel Nail Polish Nude Pink Red Skin Tone Natural Colors Gel Polish Kit for Salon Manicure and Nail Art DIY at Home Valentines Day Gift
Born Pretty$10.304.4★
Born Pretty Fruit Colors Cat Magnetic Eye Gel Nail Polish Set 6 Colors Spring Summer Rose Pink Green Grape Purple Crystal Glass Magnetic Shimmer Glitter Gel Polish for Salon Manicure DIY 7ML
Born Pretty$16.074.0★
BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY
Born Pretty$9.944.0★
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -0.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“variety of colors”
“Amazing quality”
“Easy to Use”
“Great value”
“Very beautiful shine”
“provide a smooth finish”
“Applies well”
“Exactly what I ordered”
“its holding up well”
“Really pretty and a nice thick gel”
What buyers complain about
“Not the right color”
“Looks nothing like the photo”
“Gel is too thick”
“it never worked”
“Bad quality”
“still felt sticky”
“not for the price”
“One doesn't fit right”
“did not dry properly”
“It fell apart”